Dental Sales & Marketing Lead
Global hybrid role, based in London
Hands-on Individual Contributor, reporting to our Brand Director
Hello, we’re SURI (Sustainable Rituals) — we’re on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life.
For like-minded individuals who already believe in the power of sustainable choices, we aim to create personal care products that are more sustainable, beautiful, and convenient alternatives. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.
Our goal is to create a company that delights customers through superior experience, performance, and focus on sustainability, ultimately creating a fast-growing aspirational wellness brand. We have a close-knit team of experts with a strong attention to detail and willingness to think differently.
Since launching in 2022, we’ve grown to 500k+ customers across the UK, Europe and US, become the highest-rated electric toothbrush on Trustpilot, achieved B-Corp certification, and secured major retail listings.
But there’s one growth lever we haven’t fully unlocked: The dental profession. And that’s where you come in.
- We have strong consumer traction.
- We have a product dentists genuinely like.
- We have inbound interest.
But we don’t have a dedicated owner of the channel.
That means:
- Missed partnerships
- Missed conference opportunities
- Missed credibility-building moments
- Missed B2B revenue
We believe professional endorsement is a powerful growth flywheel:
- Credibility → Recommendation → Conversion → Brand authority.
This role builds that flywheel from scratch.
The Role
We’re hiring a commercially-driven builder to create and scale SURI’s dental B2B engine.
This is not a coordination role. This is not a “manage agencies” role. This is a roll-up-your-sleeves, figure-it-out, build-the-machine role.
You will:
- Build and optimise our B2B demand engine (lead → nurture → conversion)
- Turn events into measurable pipeline and partnerships
- Grow a high-value community of dental professionals
- Strengthen SURI’s performance credibility within the profession
- Drive meaningful B2B revenue growth
You’ll sit at the intersection of brand, growth and partnerships — with clear commercial accountability.
What You’ll Own
1. Build the B2B Demand Engine
- Develop SURI’s professional marketing strategy — from digital content to in-practice assets and CPD-style educational materials
- Build simple but effective CRM-led ABM style lead generation campaigns
- Ensure all professional marketing follows regulatory, ethical, and claims-compliance requirements
- Create compliant, evidence-based professional materials
- Turn interest into trackable revenue contribution
You’re responsible for pipeline, not just activity.
2. Drive Event-Led Revenue Growth
- Plan SURI’s presence & represent the brand at dental conferences, trade shows, and educational events to turn events into measurable pipeline and partnership opportunities
- Coordinate sampling, product-education, and in-practice trials
- Manage ambassador or early-adopter programmes for dental professionals
- Build relationships with KOLs, dental educators, practice groups, and influencers
No vanity metrics. Real outcomes.
3. Build a Values-Aligned Professional Community
- Grow a meaningful, engaged dental community
- Launch roundtables, webinars and peer forums
- Capture insights that strengthen our product and messaging
- Turn engagement into advocacy and partnership
We’re not building noise. We’re building authority.
Success Metrics
- B2B marketing-sourced pipeline (£)
- B2B revenue growth
- Event ROI; lead gen, partners secured
- Partnership revenue contribution
- Brand recognition in the dental professional space
- Growth of engaged professional community
- Positive brand perception within the dental profession
Requirements
You have:
- 4-5 years experience in B2B or B2B2C demand generation
- Partnership development experience
- Event logistics & experiential marketing experience
- Strong storytelling & presentation skills
- A commercial mindset — you think in revenue, not just engagement
Ideally:
- You’ve worked in regulated or clinical marketing
- You understand professional audiences
Your Mindset
- You’re a builder.
- You’re comfortable starting with a blank page.
- You enjoy figuring things out.
- You don’t wait for perfect infrastructure.
- You care about relationships — but you care about results more.
- You’re commercially sharp.
- Data-informed.
- Action-oriented.
- Passionate about improving oral care and excited about SURI’s mission.
- And you want to build something meaningful in a fast-growing brand.
Why Now?
We’re at ~£35m revenue with ambitions to grow significantly across the UK and US.
Professional credibility is the next unlock.
This is your opportunity to build a high-impact channel inside a mission-driven brand — and see the direct commercial results of your work.
Benefits
- 25 days annual leave, plus bank holidays and an additional day for your birthday
- Flexible working hours
- Hybrid working - up to 2 days working from home each week
- Bupa Healthcare and Dental Packages
- Income Protection and Life Assurance
- 1 Charity Day per year
- Central London offices- based in London Bridge; a stone’s throw from Borough Market
- 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
- Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
- Monthly social events, organised by different team members
- 5x free toothbrushes every year
- £1000 personal development budget each year, per employee
- Fantastic career opportunities; with the chance to grow as SURI does
- Fresh fruit and snack orders every week
- Cycle to Work scheme, and Electric Bike Cycle to Work scheme
- Regular product swaps with other fantastic companies
At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.
Please let us know if you require any reasonable adjustments to be made for the recruitment process.