Developer Relations - Go to Market
Show developers how Chromatic/Storybook solves challenges in frontend delivery, and help our go-to-market (GTM) team convert that into revenue across both product-led and sales-led funnels.
You’ll join our team to create technical content and programs that resonate with developers and accelerate deals. We’re looking for someone who can translate product features into compelling narratives with measurable business impact.
This is a fully remote position, and the candidate should be located within the US, Canada, or Europe.
Responsibilities
Create developer-facing content that supports the lead pipeline like articles, guides, webinars, talks, videos, case studies, landing pages, and demos.
Partner with Marketing and Sales to embed developer voice in campaigns.
Run programs (e.g. webinars, workshops, live streams) that bring developers into the funnel and nurture them toward adoption.
Collect feedback from the field and distill developer pain points for GTM, Sales, and Product.
Maintain a high bar for technical accuracy and clarity to earn developer trust.
Proactively spot opportunities to equip GTM with developer narratives, rather than waiting for direction.
Requirements
You’ve built real software and already held a developer marketing, advocacy, or equivalent role.
You’re humble, curious, and motivated by developer outcomes—not farming engagement.
5+ years of experience building modern web UIs (JavaScript/TypeScript, React or similar).
Strong portfolio of technical communication: articles, talks, tutorials, or videos.
Excellent communication for both developer and business audiences.
Demonstrable success working with Marketing, Sales, and Customer Success on developer-facing campaigns.
Proven ability to build trust with developer communities.
You have a business mind and a developer heart
This role is part of the DX organization but embedded within GTM. You’ll work with DX engineers to ensure technical rigor and alignment with our company narrative. You’ll collaborate directly with Marketing and Sales on programs that expand adoption and accelerate pipeline. Your success is measured in GTM outcomes: influence on product-led and sales-led funnels, and closed revenue.
Who you’ll work with
Salary Range: US$155K - US$175K + equity. Learn more about our compensation philosophy here. For a list of our other benefits & a peek into life at Chromatic, visit our careers page.