Is the Digital Advertising Strategist. role at Pattern remote?

The Digital Advertising Strategist. role at Pattern is an on-site position located in Pune, India.

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Digital Advertising Strategist.

PatternPune, India2d ago

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email press@pattern.com.

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

What is the day in the life of a Digital Advertising Strategist?

Plan, execute and monitor paid advertising campaigns on Amazon for the allocated strategic accounts

Analyse and optimise existing paid search campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting, and any other optimisation required to drive revenue and sales

Test, scale and optimise campaigns in Amazon Ads (and other channels)

Plan and manage weekly and monthly advertising budgets across client accounts

Update and improve the tracking of every brand advertising spend and return on ad spend

Communicating with clients via email, calls and face-to-face meetings to provide insights

Define compelling advertising strategies that meet client commercial goals

Daily reporting and monitoring of campaigns to ensure commercial objectives are met

Work closely with Brand Management, Merchandising and SEO/Content to drive an aligned commercial agenda for the allocated accounts

Train, develop and coach junior teams

Adopt internal tools and feedback to the tech team on feature requirements

What will I need to thrive in this role?

Total experience of 5+ years with a Minimum of 2-3 years experience in a hands-on digital advertising role, preferably within an agency focused on Amazon.

Line management experience

Excellent verbal and written communication skills

Excellent analytical skills, including budget management and attention to detail.

Ability to think strategically with a strong bias towards commercial outcomes.

Experience working with retail/ecommerce clients (desirable)

We are looking for individuals who are

Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics - Someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers - Someone who is part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

An initial phone interview with Pattern’s talent acquisition team

A video interview with a hiring manager

The 2nd stage video interview with a case study in the form of a presentation

A final interview with the General Manager

How can I stand out as an applicant?

Be prepared to talk about professional accomplishments with specific data to quantify examples

Be ready to talk about how you can add value and be the best addition to the team

Focus on mentioning how you would make a difference at Pattern

Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.