Digital and Social Media Account Director | London

We are looking for an ambitious Account Director to join the Digital team, with experience or an interest in Healthcare being highly advantageous.

ROLE OVERVIEW 

This challenging and varied role will work across all Hanover teams and geographies supporting clients across multiple sectors with this role sitting in our London (HQ) office. 

The Account Director will establish strong working relationships with both clients and colleagues across the business, making pro-active contributions and supporting team members. This will include personal management of junior staff, as well as supporting the Head of Digital with the broader management of the digital team – including team resourcing and helping to drive its growth. 

As an Account Director you will provide high-quality services for client accounts across a wide variety of sectors, with a focus on healthcare, but may extend to food & drink, financial services, sports, manufacturing, government & public sector, and technology. You’ll be fluent in the latest digital trends, have strong knowledge and practical experience of digital campaigns and execution, be skilled in managing projects and teams, and have a solid understanding of new business. 

The Account Director will demonstrate a proactive attitude and enthusiasm for crafting, delivering and evolving effective multi-channel campaigns. 

Experience-wise, the Account Director will have a proven capability for account management together with a solid understanding of the scope and context of integrated communications. 

PRIMARY RESPONSIBILITIES 

• Manage several client accounts and client relationships, communicating updates to senior leadership as required 

• Support in the day-to-day-management of the Digital team, including allocating resource in an efficient manner to client accounts and new business work 

• Support junior team members to develop and learn new skills whilst overseeing the work and resource required to deliver projects 

• Development of multi-channel and digital strategies for clients in a variety of sectors 

• Develop strong client relationships and provide high quality client service 

• Taking client briefs and drafting scopes of work, supporting the junior team to deliver this work efficiently and to a high standard 

• Oversee, drive and promote use of the suite of digital tools 

• Collaborate with teams across the Hanover Group on shared accounts and opportunities to ensure a seamless client service and support of junior team members 

• Regularly monitor the digital & content landscape to identify new developments that could impact client activity 

• Actively contribute to new business pitches from crafting proposals and budget estimation, to pitch presentations 

• Support with finance and budget needs including invoicing and developing budgets for new business proposals 

KEY SKILLS & EXPERIENCE 

• Prior experience within a digital role is essential, preferably within an agency environment or alternatively within an in-house digital / comms team – experience working with healthcare clients is essential 

• Developed understanding of project and account management, proven experience developing client relationships and providing high quality service 

• In-depth understanding of digital and social media channels, tools and analytics 

• Understanding, and activation, of paid social media is desirable 

• Strong writing and editing skills with the ability to draft high quality proposals, copy, reporting and strategy documents and other marketing materials 

• Curiosity, initiative and a proactive approach to delivery of tasks and supporting fellow team members 

• Strong understanding of finances, budgeting and account servicing 

• Experience of management of junior team members, ideally in a line management capacity 

• Awareness of the communications and current affairs landscape, clients’ markets, audiences and stakeholders 

• Very strong team-working, collaboration and interpersonal skills 

BENEFITS

In addition to a competitive salary, your core benefits package will include:

• An annual performance-related bonus plus additional bonus potential linked to recruitment, new business and long service
• 25 days’ annual leave (plus bank holidays)
• Private healthcare insurance
• A company pension plan, including 5% employer contribution

You’ll also have access to a wide range of opportunities and initiatives, including:

• Flexible working policies, plus eligibility to apply for a sabbatical after 2 years’ service
• The Hanover Academy, which incorporates training, coaching, mentoring and reverse-mentoring opportunities to support personal development and career progression across all levels, with a generous training budget
• International secondments as well as the opportunity to collaborate with all offices across the AVENIR GLOBAL’s network
• A wellbeing programme, featuring (but not limited to) pre- and post-maternity leave coaching, a working parents’ group, subsidised gym membership, LiveSmart sessions on mindfulness, sleep, etc.
• Our Culture Club, with a robust social calendar all year round, Lunch & Learns and CSR activity