Digital Forum Specialist
Rankings is an award-winning, fast-scaling agency and an eight-year Inc. 5000 honoree built to help elite personal injury law firms dominate search.
We're hiring a Digital Forum Specialist who's ready to own community engagement strategies across Reddit, Quora, legal forums, and Wikipedia. This role is for someone who can turn community participation into measurable case acquisition and online authority. Basically, we are looking for an expert who understands community engagement on these platforms like no other.
This is a hands-on role for someone who can also do the work. You'll build strategies, write Wikipedia pages, participate in Reddit threads, contribute to relevant Quora spaces, manage forum profiles, and report results. All while shaping how clients show up in the communities that matter most.
If you're the kind of strategist who thrives on both earning trust and measuring impact, this role gives you full ownership of a practice area that's critical to client success. There is huge potential to grow this role.
Responsibilities
- Lead engagement strategy across Reddit, Quora, Avvo, Justia, and other legal directories.
- Build each client's community identity. We’re looking for authoritative, helpful, and genuinely valuable insights for people seeking legal guidance.
- Manage the full engagement cycle, including research, participation, writing, publishing, and analysis.
- Develop consistent participation that balances evergreen value with timely legal conversations.
- Partner with Rankings' SEO and Content teams to ensure community work amplifies broader search strategies.
- Work closely with Account Managers to align community efforts with client goals and case acquisition targets.
- Produce trust-building contributions: thoughtful answers, helpful insights, and substantive legal guidance.
- Write Wikipedia pages that meet notability standards and survive editorial scrutiny.
- Craft Reddit responses designed to build karma and credibility without crossing into promotional territory.
- Answer Quora questions that solve real problems, strategically link to valuable client content, engage in relevant Spaces, and explore Quora Ads.
- Understand what conversations get attention and what gets ignored.
- Test, optimize, and scale participation with clear performance expectations.
- Establish KPIs tied to referral traffic, case inquiries, AI mentions, and reputation metrics. Report performance clearly and regularly.
- Build process documentation that keeps community work consistent across clients.
- Monitor performance analytics weekly using GA4 and platform metrics; translate data into strategic next steps.
- Track which community activities drive actual case inquiries and adjust the approach accordingly.
- Experiment with new platforms and participation formats, bringing insights back to the team.
- Help establish the KPIs that define success for community engagement at Rankings.
Requirements
- 4+ years of community management, engagement or reputation work experience, preferably in professional services or agency environments.
- Proven success in building credibility on Reddit and Quora with an established understanding of platform culture.
- Strong writing ability that adapts by platform and audience.
- Ability to manage multiple client accounts and navigate different community standards.
- Comfort with creative autonomy; strategizing, executing, and evaluating your own work.
- Experience with law, community dynamics, and online reputation.
- A background in translating complex topics for general audiences is essential.
- Experience creating Wikipedia pages with performance accountability, including knowledge of notability guidelines and editorial processes is preferred.
Benefits
- Starting salary $75k
- Work remotely from home
- Unlimited PTO
- $100 Wellness Reimbursement Program
- 401(k)
- 100% Health Insurance (including fully employer-funded coverage)
- Quarterly training stipend for professional development