Digital Marketing - Acquisition Growth Manager
This role is suitable for the challenge orientated individual, who demands high standards and wants to prove that he/she has what it takes to massively grow a business. This is for the self-starter, self-managed individual, who is relentless and getting results every day. Suitable for a person with a bullish personality who will not be stopped.
This role is for the learner, the tester, the person who is out of the gate faster than anyone else and the one who knows they will WIN.
The one who wants to move at ferocious speed every day and is simply not shy to get it done. The metrics driven analytical, methodical type, who wants to test, experience and retest any and every scenario. The one who possesses the true (MVP) mindset and can apply it to marketing acquisition.
Responsibilities
- Leading a team of cross departmental people, to acquire customers across multiple digital platforms
- Design, build, test and implement new campaigns with the team
- Measure all acquisition methods end to end using GA / heat maps / usability testing & session recording.
- Driving acquisition mainly through social marketing channels – YouTube / Facebook and Instagram. All other social channels will be available for marketing experimentation.
- Seeding content on content distribution networks like Medium, Flipboard and other social reach channels.
- Creating groups, creating followers in Pinterest, Instagram and all other social media channels.
- Paid PPC on Google SEM, Google Shopping, Bing and other paid marketing channels
- Test campaign and experiment with new and innovative ideas
- Guide, support, train and develop the team members to better understand conversion.
- Using, learning and developing a deep understanding of conversion rate optimisation
- Focused on conversion rate optimisation best practices and rapidly implementing
- Influence every aspect of the strategy, manage the execution, from the construction of the proposition, the channel of delivery, messaging and customer segmentation and targeting.
- Responsible for developing a deep understanding of the customers and their needs, and optimising the acquisition channels for high growth.
- Responsible for developing and maintaining and a highly metrics driven approach
- Utilising the metrics approach to build multiple campaigns daily, testing and growing the database
- Focused on growth hacking through a methodical, focused testing approach.
- Collaborating with multiple internal stakeholders to execute CRO based treatments to existing campaigns, new campaigns and the current websites.
- Keeping abreast with the latest news in growth hacking, CRO and the psychology of a customer.
- Embedding a defined MVP process and installing a culture or testing and process dependant approach
- A keen desire to truly understand how to create ‘need’ and being able to deliver this through language.
Required Skills
- Highly driven, highly focused and highly ambitious marketer who wants to prove his/her worth
- Consistent top performer with a proven ability to drive results
- Digital Acquisition & Marketing expert with a 5+ years of hands on experience of growth
- Global and local experience preferred
- Strong team management, learning and developing mind set
- Experienced project planning, building roadmaps, and budget management
- Ability to manage a cross-department multi-disciplined team from across the business
- Ability to analyse varied data sets and make concise decisions. Someone who can derive conclusions and execute new campaigns from the decisions.
- Must have the ability to measure, manage, develop multiple campaigns simultaneously
- A self-starter who can multi-task, prioritise in a very fast paced environment
- A dynamic individual, who can adapt to a highly fluid and changing competitive landscape
- Growth Mindset that puts the organisations success first.
- Out of the box thinker & problem solver
- Real-time market tester and experimenter
- Committed to being nimble and responsive in acting out results
- A willingness to help and develop the team members
- Ability to communicate clearly and effectively.
- Ability to conduct deep competitor analysis and key word discovery.
- Having a deep interest in the fields of influence and persuasion.
- A desire to truly understand people and what makes them buy.
- A desire to implement and test new ideas, make your mark and make an on-going contribution to the strategic direction of the business.
- A relentless passion for getting results daily and focus to drive a company to unmeasurable heights.
Other skills
- Experience with analytical tools such as Google Analytics, Omniture, Coremetric, Kissmetric and Salesforce desirable.
- Project Management, Photoshop, CMS/Automation, User Experience (UX), Adaptive & Responsive Design, Heat Mapping, wireframing
- Product Roadmap, Brand Re-positioning, Start-ups, Process Design & Mapping
About our Global Companies:
Printerpix is part of a group of companies representing a number of ecommerce brands spanning USA and Europe. Our international brands include Printerinks, Print Express, and Clickinks. Our passion for technology has allowed us to take the ecommerce, photo-gifting, and print management markets by storm. We come to work to have fun and exert high energy and ambition each day, keeping the same entrepreneurial spirit we started with at the beginning.
As a challenger brand, we act different and think different. Our success is driven by a collaborative culture that allows us to learn, take risks and try new things. We seek out innovative, creative people who desire to make an impact, belong, achieve and connect.
With an environment that places significant importance on mindset, attitude, learning and development. With a focus on being the best we can be every day and building a world-class business. Come join Printerpix and help millions of customers world-wide find their perfect emotive gift.