Digital Marketing Coordinator
$49k - $62k USD
Content Creation & Design
- Proactively develop and manage engaging content for social media, blogs, newsletters, email, website, and digital campaigns.
- Support the Marketing team with the development of the annual content calendar.
- Create on-brand graphics and layouts using Adobe Creative Suite, Canva, and HubSpot design tools.
Digital Marketing
- Under direction from the Digital Marketing and Design Lead:
- Update website content regularly.
- Update content in other channels (brochures, digital screens, etc.).
- Provide administration support with CRM.
- Provide marketing and brand support for digital banking platforms and projects.
Community Engagement
- Work with the Social Purpose and Event Specialist to support our Truly Local Commitment programming, share member stories, and represent PenFinancial at community events.
Ca Campaign Execution
- Working with the Product Marketing Manager, support the planning and execution of traditional advertising, including radio, out-of-home, and print.
- Execute digital marketing campaigns across email, social, and paid channels.
Analytics & Reporting
- Track KPIs (e.g. website traffic, social engagement, conversion rates) and department budget.
- Update marketing dashboards with KPIs and make recommendations based on findings.
- Collaborate with the marketing team to provide monthly marketing reports with actionable insights.
Marketing Administration
- Work closely with internal departments to triage and support incoming marketing requests.
- Support the delivery of internal communications.
- Manage marketing materials inventory, including swag items, branch collateral (brochures, passbooks, etc.).
Qualifications
- Post-secondary education in Marketing, Communications, or related field.
- 2–5 years of experience in digital marketing (financial services experience is an asset but not required).
- Strong interpersonal skills to work across departments and with external partners.
- Demonstrated ability to thrive in a fast-paced small team environment where you may wear multiple hats.
- Willing to take initiative, bring fresh ideas, and execute them with minimal supervision.
- Strong writing and editing skills, with a high degree of attention to detail.
- Proven familiarity with digital tools (e.g. social media platforms, email marketing software, CMS, productivity tools).
- Basic to intermediate design experience with Adobe Creative Suite, Canva, and HubSpot.
- Some travel within the Niagara Region will be required to support community activation and attend meetings.
Additional Information
Target Salary: $52,428
Salary Range: $49,345 - $61,680
Salary will be determined based on skills, experience, education and other qualifications relevant to this position.
This role is a new vacancy
Artificial Intelligence (AI) could be used in the application process
To learn more visit https://www.penfinancial.com/careers
While we welcome all applications, only those who are selected for an interview will be contacted.
Accessibility accommodations will be made for job candidates upon request.