Digital Marketing Coordinator

The Opportunity: The Vegas.com Digital Marketing Coordinator is responsible for managing the execution of dynamic, multi‑channel digital marketing programs - from email and social to web content and analytics - bringing the excitement of Las Vegas to life online. This role drives higher customer engagement, stronger brand presence, and marketing performance that fuels company growth. Reporting to the Director of Marketing, this role will also power cross‑channel campaigns, streamline content delivery, elevate the customer journey, and uncover insights that help Vegas.com move faster and smarter.

How your role contributes to the success of Vegas.com:  

• Own the end‑to‑end execution of weekly promotional emails and one‑off campaigns - building, QAing, and deploying sends that drive meaningful engagement and bookings.
• Determine email content strategy by analyzing sales performance, evaluating product opportunities, and collaborating cross‑functionally to secure the optimal mix of offers, assets, and promotional narratives.
• Oversee the ongoing optimization of website and landing page content within the CMS, ensuring accuracy, relevance, and alignment with SEO and conversion‑driving best practices.
• Own the strategy and implementation of onsite merchandising and promotional placements, directing asset creation, scheduling, and prioritization to support revenue and campaign goals.
• Analyze performance data (GA4, Looker Studio) to identify optimization actions and independently implement or recommend changes to improve results
• Develop and execute social content plans that strengthen audience growth and engagement across key platforms, ensuring alignment with broader marketing strategies.
• Oversee social community interactions to maintain brand presence, elevate customer sentiment, and identify content or engagement opportunities.
• Collaborate with internal teams - including Creative, Product, and Partner Management - to align messaging and promotional priorities.
• Define and manage workflow processes, editorial calendars, and campaign timelines to drive efficiency, consistency, and on‑time execution across marketing initiatives.
• Conduct competitive research, analyze trends and surface insights relevant to Las Vegas travel and entertainment.

How your role expectations will progress as a Job Title in the first 30, 90, and 180 days:  
 
30 days in 

• Complete new hire orientation, gaining the resources you need to be successful.   
• Learn how ticket marketplaces operate and how you’ll contribute to providing great experiences for our customers. 
• Acclimate to team and company norms, business objectives, and Vivid Seats values. 
• Get fully onboarded to marketing tools (Braze, CMS, GA4, Looker Studio, social tools).
• Shadow team members on weekly email builds, CMS updates, and onsite merchandising workflows. 

90 days in 

• Contribute to our approaches, methods, or technologies to support overall business goals and drive team efficiencies.  
• Maintain, harvest and aid internal and external relationships to achieve progress and advance objectives. 
• Take ownership of the weekly promotional email build, including content assembly and QA under light oversight.  
• Independently maintain the Limited Time Engagement calendar and basic CMS updates.
• Execute regular onsite merchandising placements (House Ads, Headliners) with accuracy and timeliness. 

180 days in 

• Apply methods to execute individual tasks that positively impacts the team.   
• Play an active role in continued learnings to advance skill sets necessary for team goals. 
• Fully own endtoend execution for weekly and one off email campaigns, onsite merchandising placements, and key CMS updates with minimal oversight. 
• Analyze performance trends across email, web, and social to recommend meaningful optimizations for content, product mix, subject lines, and promotional strategy.  
• Proactively identify and resolve content gaps, UX issues, and merchandising opportunities across customerfacing channels, contributing insights that influence future campaign planning. 

What You’ll Bring:  

• Bachelor’s degree in Marketing, Communications, Business, or relevant field, or equivalent practical experience
• 2+ Years of hands-on digital marketing experience
• Strong writing, editing, and proofreading skills
• Comfort with Excel/Google Sheets and basic analytics concepts
• Excellent organization, accuracy, and attention to detail
• Exposure to email/CRM tools (e.g., Klaviyo, HubSpot, Braze, Salesforce Marketing Cloud).Experience using a content management system (CMS)
• Basic understanding of SEO principles
• Familiarity with analytics platforms such as GA4 or Looker Studio.
• Experience with social scheduling tools and content calendars.
• Data organization and basic analytics
• Project coordination
• Clear, collaborative communication
• Proactive and eager to learn
• Organized and detail‑oriented
• Collaborative and team‑focused
• Able to adapt in a fast‑moving, deadline‑driven environment

Vivid Seats/Vegas.com provides competitive compensation; bonus incentives; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks. 

Salary: $65,000-$85,000

Location: Las Vegas, Nevada 

We believe in a hybrid 3 days/week in-office working model, which provides employees the flexibility to take advantage of in-person and remote collaboration.