Digital Marketing Specialist - HCMC
This position is onsite at our office in Ho Chi Minh City, Vietnam.
About the Role
Are you a growth driven marketer, a problem solver who passionate about driving business growth? Join OptiSigns and help us optimize our B2B SaaS platform—trusted by over 30,500 customers worldwide—by analyzing performance, uncovering trends, and providing actionable recommendations across product, sales, and operations.
About Us
At OptiSigns, we make technology accessible and valuable to everyone, including non-technical users. Our mission is to build beautiful, intuitive B2B SaaS tools that help organizations connect with their customers and employees, driving revenue growth and operational efficiency. Headquartered in Houston, TX, with an expanding team in Ho Chi Minh City, we’re scaling fast and looking for passionate people to grow with us.
Key Responsibilities:
Campaign Management
- Plan, launch, and manage multi-channel marketing campaigns (Google Ads, Bing Ads, social media) informed by performance data and audience insights.
- Continuously update and refine campaign elements—creative assets, keywords, budgets, ad copy, and targeting—based on testing and analytics.
Performance Optimization
- Regularly track, analyze, and evaluate campaign performance to make data-driven recommendations for improvement.
- Identify and implement enhancements through A/B testing, ad copy refinement, and landing page optimization.
- Conduct keyword research, monitor search trends, and analyze market and competitors to uncover high-performing strategies.
SEO & Local Presence
- Optimize Google Business Profiles to improve local SEO rankings and boost visibility and drive measurable results.
Reporting & Insights
- Execute email marketing campaigns, optimizing based on performance data.
- Create, schedule, and manage social media content, guided by analytics.
Requirements
- Requirements:
- 0–1 year of experience in marketing or a related field, or a relevant degree with a strong passion for digital marketing and a growth mindset
- Strong verbal and written communication skills in English
- Ability to succeed in a dynamic, fast-paced, and team-oriented environment
- Positive, proactive attitude with a strong willingness to learn and embrace new challenges
- Excellent communication and teamwork skills to collaborate effectively with other marketing team members
- Preferred Skills:
- Understanding of PPC advertising concepts, including keyword research, ad copywriting, landing page optimization, and bidding strategies
- Strong analytical and problem-solving abilities
- Basic knowledge of SEO best practices
- Familiarity with Google Analytics or other analytics platforms
- Experience with marketing automation tools (e.g., Customer.io, Zapier, HubSpot)
- Experience with SQL and data visualization tools
Benefits
- 13th month
- Comprehensive healthcare insurance package MacBook / Windows laptops, monitors, and other necessary equipment to support your work.
- Yearly team outings and events. Detailed induction, training, and on-going career development.
- Opportunities for overseas training and travel.
- English training programs to enhance your skills.
- Flexible working hours from Monday to Friday.
- Free drinks, snacks, parking, and access to internal clubs.