Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)
About NORY: NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of 4000+ children annually through immersive and hands-on learning experiences. Our mission is to develop young risk-takers, problem solvers, and empathetic leaders. Discover more about our mission and vibrant camp atmosphere:
Instagram: bit.ly/noryi
Summer Camp Video: bit.ly/noryvideo1
The Role: We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data. You will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.
Responsibilities:
Customer Acquisition: Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market.
Content Creation: Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs.
SEO Optimization: Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility.
Channel Management: Manage and optimize marketing channels including social media channels (mainly Instagram and YouTube), continuously evaluating performance to adjust strategies.
Analytics and Reporting: Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.
Qualifications:
Demonstrated success in digital marketing within the NYC education and parenting markets, with a strong focus on data-driven decision-making.
Expertise in creating engaging multimedia content with a robust portfolio showcasing video production, graphic design, and written communication skills.
In-depth knowledge of the NYC parenting and education sectors, with strategic marketing experience.
Join Our Vision: Align with our core values of purpose, accountability, feedback, and unity. See how you fit with our ethos at www.nory.co/value.
Compensation: $25-40 per hour, based on experience and portfolio strength.
Flexible Employment Options: This part-time role offers 10-30 hours per week, providing flexibility to fit your schedule and commitments. This is a remote position.
Application Requirements: Please submit your resume, detailed case studies of your successful marketing campaigns in the NYC parenting and education markets, and documentation of data-driven results to peter@nory.co
NORY, Inc. is a proud equal opportunity employer and values diversity. We encourage applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other category protected by law.