Digital Marketing Volunteer/Intern
This is an unpaid volunteer position.
Seattle Applicants Only.
We are looking for an SEO/SEM expert to help develop our search engine optimization and online marketing strategy.
You will be responsible for for developing rich, quality content for online sites. This includes managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI and develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
Responsibilities
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with Executive Director to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Establish an effective presence on social media sites
- Monitor our online reputation
- Approve or delete comments on blogs or articles
- Highlight and encourage positive comments
- Working with Program Manager and Executive Director to integrate other online presences including social media outlets with email campaigns
- Follow up on responses
- Solicit customer feedback and optimize campaigns accordingly
- Other duties as assigned
Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO and SEM
Skills
- Self-starter able to quickly adapt to new business environments with minimal supervision; strong work ethic and motivated to succeed and interested in earning significant responsibility
- Thrives in challenging situations
- Entrepreneurial by nature (experience with starting organizations helpful)
- Able to keep, maintain and coordinate multiple schedules and projects
- Has excellent time management, analytical skills, good judgment and creativity
- Proficient in use of technology tools and programs
- Consistently exhibits excellent verbal and written communication skills with the ability to think, write and present in a logical and structured way
- Team player
- Maintains high standards; keen attention to detail & follow-up
- Can clearly and concisely articulate ideas, thoughts, and opinions during requirements and design sessions with stakeholder teams
Qualifications
• BS/MS degree in a quantitative, test-driven field
• Minimum 2 years work experience demonstrating skills required for the position
• Entrepreneurial/Startup experience would be valuable
• Excellent references
Additional Information
This is an unpaid volunteer position.
Time Commitment:
8-10 hours/week
Benefits:
• Exposure to the start-up nonprofit world.
• Letter of recommendation upon successful completion of responsibilities.
• Referrals on LinkedIn.
• Ability to build on your portfolio.
• Work with a team of passionate young professionals dedicated to changing the world.
If you are interested in applying for this position please submit the following:
- Resume
- Cover Letter