Digital Product Management Summer Intern
Who We Are
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Digital Product Management Summer (June - August) Intern will support the Digital Product team in delivering and improving ecommerce experiences across a portfolio of nine brand websites. Reporting to the Director of Digital Product, this role offers hands-on exposure to the digital product lifecycle while supporting initiatives that impact both the customer experience and business performance.
This internship provides an opportunity to learn how ecommerce products are built, tested, launched, and optimized at scale. The intern will work closely with cross-functional teams including QA, development, UX design, merchandising, and project management to support research, testing, documentation, and analysis related to digital product improvements.
In this role, you will help analyze ecommerce experiences across multiple brand sites, identify opportunities for improvement, support testing initiatives, and contribute to quality assurance and product documentation. Through these activities, you will gain exposure to how product teams evaluate ideas, measure impact, and continuously improve digital experiences through experimentation, data analysis, and cross-team collaboration.
Expected outcomes include supporting comparative analysis across brand ecommerce sites, assisting with feature testing and QA processes, helping with A/B test setup and results analysis, and maintaining documentation that supports successful product releases.
What you’ll be working on
Product Development & Agile Processes
- Support the Digital Product team in executing initiatives that improve the ecommerce customer experience
- Participate in Agile ceremonies such as sprint planning, backlog grooming, and standups
- Assist with writing and refining user stories, acceptance criteria, and product requirements
- Support the team throughout the product lifecycle of new features, from discovery through launch
Product Testing & Quality Assurance
- Conduct QA testing for new features and site updates to ensure quality and usability
- Assist with pre-launch QA, including verifying requirements, testing edge cases, and checking for regression issues
- Support post-launch monitoring to confirm features are functioning as expected
- Support the QA function by identifying, logging, and tracking bugs across ecommerce sites
Research, Analytics & Site Analysis
- Perform comparative analysis across multiple brand ecommerce sites to identify UX patterns, inconsistencies, and opportunities for improvement
- Analyze customer feedback, site analytics, and user behavior to inform product recommendations
- Conduct competitor research and benchmarking to support product decisions
Experimentation & UX Support
- Support the setup and coordination of A/B tests and assist with analyzing results
- Help assess the impact of product changes on ecommerce performance metrics
- Assist UX design efforts by reviewing Figma files and validating implemented experiences against design specifications
- Contribute to documentation including SOPs, product documentation, and release notes
Must Haves:
- Currently enrolled university student, currently pursuing a degree in Business, Computer Science, Information Systems, Marketing, or a related field
- Available to work up to 20 hours per week
- Able to work onsite in our NYC office
- Strong willingness to learn and take on new challenges
- Comfortable working independently with guidance
- Strong interest in digital product management and ecommerce
- Strong organizational and communication skills with attention to detail
- Comfort working with data and performing analysis to generate insights
- Ability to collaborate with cross-functional teams in a fast-paced environment
- Experience reviewing or working with design files in Figma is a plus
- Familiarity with Agile product development processes is a plus
- Experience using Shopify is a plus
- Exposure to basic technical concepts such as HTML, CSS, or APIs is a plus
Primary Location Salary Range
The hourly rate for an undergraduate student intern in New York is $18.
The hourly rate for a graduate student intern in New York is $22.
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Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
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