Senior Manager, Social Media - Action and Outdoor
$85k - $105k USD
Who We Are
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
As the Senior Manager of Social Media for our Action and Outdoor division, you’ll be the driving force behind the social voice of iconic brands like Billabong, DC, Quiksilver, Volcom, Roxy, Spyder, and Element alike. This role is all about building meaningful conversations, community and brand building across platforms translating brand purpose into culturally relevant storytelling that resonates. You’ll lead the charge in crafting innovative, platform-native strategies that inspire engagement, foster brand heat, and fuel business growth.
In close partnership with teams across Brand, Marketing, Partnerships, PR, and Creative, you’ll architect and execute full-funnel, 360° campaigns that breakthrough in the social space. You will be a strategic leader who understands the nuances of each social platform, a team player, and a connector who thrives at the intersection of culture, sport, lifestyle, and community.
What you’ll be working on
- Develop and own the end-to-end social strategy for multiple Action & Outdoor brands (e.g., Billabong, DC, RVCA).
- Lending support and working with partners to ensuring key brands are in-line with global objectives (Volcom, Quiksilver, Roxy, RVCA, Element, Spyder…)
- Translate brand objectives into tailored, platform-specific plans that drive engagement, growth, and cultural relevance.
- Monitor industry trends, audience behavior, and competitive activity to inform social approaches and stay ahead of the curve.
- Manage social calendar approvals for key regions and partners.
- Lead annual planning for social content, campaigns, and tentpole moments aligned with brand and marketing priorities.
- Define and track KPIs to measure social effectiveness and adapt strategy accordingly.
- Oversee the development of content calendars across platforms (Instagram, TikTok, X, YouTube, etc.).
- Partner with Creative teams to guide the development of compelling visuals, copy, and storytelling that align with social best practices.
- Lead real-time activation and community engagement strategies during live events, product drops, or cultural moments.
- Approve and review daily content and ensure tone, timing, and formatting are optimized per platform and brand.
Must Haves
- Bachelor’s degree in marketing, business, or a similar field
- A minimum of 4 - 5 years of experience in brand marketing and social media management; sport/fashion brand marketing experience is required
- Hands-on experience managing marketing in a brand licensing environment
- Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing
- Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making
- Seamless communication skills with strong in-room presentation capabilities
- Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, and all social media platforms.
- Must have the ability to shoot content and edit social content.
- Willingness and ability to travel as the role requires
Primary Location Salary Range:
Salary Range: $85,000 - $105,000
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