Director, Marketing
$170k - $220k USD
About Cala
At Cala, we’re working to free people from the burden of chronic disease. We began by creating the first non-invasive prescription therapy for hand tremor. After years of careful fine-tuning and improvements, we released Cala kIQ — our most sophisticated therapy yet. Our products have empowered thousands of people to get back to their lives with confidence and ease.
But we won’t stop there. Our pioneering technology can be applied across neurology, cardiology, and so much more. It’s all part of our mission to help people in their struggle with chronic disease. We’re only just getting started.
The Opportunity
Cala Health is seeking a Director of Marketing to join our team. The role will report to the Vice President of Marketing and will have direct reports. The Director of Marketing will lead the development and execution of marketing strategies to drive adoption, penetration, and revenue growth. This role will drive commercial planning and integrated marketing campaigns for market leadership and to accelerate growth. The Director will work closely with cross functions, including Upstream Product Marketing, Customer facing functions, R&D, Regulatory and Legal to consistently deliver high-impact programs and solutions.
The compensation range for this role is market driven, with a salary range of $170,000 - $220,000. Additionally, we offer a robust benefits package. This offering is aligned with our overall compensation philosophy.
Applicants must be currently authorized to work in the United States on a full-time basis. Cala will not sponsor applicants for work visas.
A Day in the Life
- Drive execution and alignment of commercial strategic plan to hit revenue, profitability, and company objectives
- Define and shape go-to-market strategy and commercialization initiatives from product to process and support, including customer journeys.
- Drive awareness, market adoption, identify growth opportunities, and gain market insights to reflect patient and provider needs and alignment with strategic goals.
- Lead Commercial Launch plans (positioning, messaging, customer targeting, branding, evidence strategy, KOL strategy, metrics etc.)
- Manage integrated marketing channels (digital, conferences, social media, etc.) and vendors.
- Leading, coaching and developing a team of marketing professionals
- Gather new entrant intel and lead competitive action / response plans
- Spending time in the field to gain market and customer insights and build relationships with sales leaders and key physicians to drive education, market adoption and innovation.
- Define KPIs and measures that define customer preference and retention
Skills and Experience
- 10+ years of marketing experience in FDA regulated product management and commercialization - downstream marketing in medical device, diagnostics or related field. DME experience a plus.
- Bachelor’s degree required in Science or Engineering with MBA preferred.
- Strong strategic, analytical thinking, people leadership, and cross-functional stakeholder influence.
- Proven ability to think strategically and translate vision into actionable plans and results.
- Comfortable navigating ambiguity and driving results in a fast-paced, evolving landscape.
- Outstanding communication, organization collaboration.
- Ability to travel up to 25% of the time.
Cala Health believes our success is based on diversity of people, teams and thinking. We offer all employees the tools, training and mentoring they need to succeed. Our selection process is driven by the key requirements for the role rather than bias or discrimination on the basis of a candidate’s sex, gender identity, age, marital status, veteran status, non-jobrelated disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.