Director of Brand and Communications

Director of Brand and Communications

What You’ll Do: 

This role is part strategist, part storyteller, and part creative director. You will be responsible for defining and sharing our brand guidelines, voice, and narrative, ensuring every touch cohesively reflects Honeycomb’s values. 

This is a hybrid position out of our office in Manhattan three days a week (Tuesday through Thursday).

Key Responsibilities

Brand Stewardship & Strategy

• Champion and evolve the Honeycomb brand to ensure it reflects our values of transparency, innovation, and empathy.
  
  
• Develop brand positioning and messaging frameworks that unify how we speak across all audiences — customers, partners, and employees.
  
  
• Lead initiatives that build brand awareness, trust, and emotional resonance.
  
  
• Serve as a strategic advisor to senior leadership, helping articulate Honeycomb’s vision in clear, authentic, and inspiring ways.
  
  

Creative Direction & Storytelling

• Lead the development of creative campaigns and visual storytelling that bring the Honeycomb brand to life.
  
  
• Guide internal and external creative partners to produce high-impact, design-forward materials across digital, print, and experiential channels.
  
  
• Ensure all creative work reflects Honeycomb’s distinct tone — confident, approachable, and human.
  
  
• Encourage bold ideas and maintain a high standard for creative excellence that deepens brand affinity.
  
  

Corporate & External Communications

• Oversee public relations, thought leadership, and media strategy to elevate Honeycomb’s presence in the insurance and insurtech space.
  
  
• Shape executive communications that reinforce Honeycomb’s credibility and forward-thinking approach.
  
  
• Lead proactive reputation and crisis communications with transparency and composure.
  
  

Internal & Employer Brand Communications

• Partner with the HR team to strengthen Honeycomb’s internal brand and employee experience.
  
  
• Craft communications that celebrate our culture, milestones, and mission — ensuring every team member feels connected to our purpose.
  
  
• Support employer branding initiatives that attract and retain exceptional talent.
  
  

Integrated Marketing & Collaboration

• Ensure all marketing and communication efforts — from brand campaigns to investor messaging — feel unified and purpose-driven.
  
  
• Collaborate across teams to align creative direction, messaging, and tone.
  
  
• Manage resources, budgets, and timelines to support efficient and impactful execution.
  
  

Qualifications

• Education: Bachelor’s degree, ideally in Communications, Marketing, or related field (Master’s preferred).
  
  
• Experience: 
  • 8–10+ years in brand communications or marketing leadership 
  • Insurtech or related industry experience preferred
  • Proven track record of evolving a brand at a high-growth company 
  • Experience effectively managing agencies, design resources, and associated budgets
  • Proven success deploying complex, cross-functional messaging and brand initiatives with executive stakeholders
  • Ability to leverage AI effectively
    
    
• Skills:
  • Exceptional writing, storytelling, and creative direction abilities
    
    
  • Proven experience building and evolving brand identities
    
    
  • Strong understanding of visual and verbal design principles
    
    
  • Excellent leadership and collaboration skills
    
    
  • Comfortable representing the brand publicly and working closely with the CEO, COO, and SLT.

Benefits & Compensation: 

• • Salary range: $180,000 - $200,000 + Bonus  
  • ISO stock options
  • Medical, dental, and vision coverage for you and your dependents
  • HSA with company contributions
  • 401(k) (non-matching)
  • Flexible time off 
  • 10 company-paid holidays
  • Paid family leave

Honeycomb is committed to fair and equitable compensation practices. The base salary range listed in each job posting represents our good faith estimate of what we expect to pay for the role. Actual compensation may vary based on skills, experience, education, and location, as well as internal alignment and market factors.