Director of Brand and Content
Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.
Department: Commercial – Marketing
Reports to: VP Marketing
Location: UK
The Role
The Director of Brand & Content owns Boku’s narrative, positioning, and voice in the market, translating that narrative into high‑impact content that supports brand authority, go‑to‑market execution, and account‑level growth.
This is a senior, hands‑on leadership role for someone who can set strategy and execute, build foundations where limited structure exists, and make clear trade‑offs to keep momentum. The role owns brand and content strategy end to end, spanning positioning, messaging, thought leadership, website, PR, social, events, and editorial governance.
You will work closely with Sales, Demand, Product, and leadership to ensure content directly supports GTM priorities and demand‑generation motions.
What You’ll Focus On
- Build and execute Boku’s content and editorial strategy, aligned to commercial and GTM priorities
- Define clear narratives and messaging that explain complex products to multiple audiences, with a strong customer focus
- Take ownership of Boku’s website narrative and optimisation, ensuring clarity, strong SEO fundamentals, and ongoing improvement
- Ensure content is distributed and amplified effectively across owned channels (website, social, PR)
- Partner with Demand and Sales to support demand generation and ABM through scalable, programmatic content
- Work closely with agencies (PR, communications, research) to deliver high‑quality output at pace
- Use data and insight to prioritise work and measure content performance across channels
- Define and embed best practices for using AI in content creation and distribution, enabling the marketing team to work faster and smarter
- Lead Boku’s thought leadership program including the development of proprietary insights and research led campaigns
What Success Looks Like
- Clear, consistent messaging across website, campaigns, and GTM activity
- Content programs that directly support GTM priorities and account-based marketing initiatives
- A website narrative that clearly explains Boku’s value and supports discovery
- Content that is actively used by Sales and Demand to support pipeline and buying journeys
- Strong working relationships with Sales, Demand, and senior stakeholders
- Events consistently delivered as high impact content and narrative moments, with strong post event amplification
What We’re Looking For
- Data led operator who uses insight, performance metrics, and market intelligence to demonstrate measurable contribution to pipeline
- Senior experience in content, brand, or editorial roles within B2B technology, fintech, or payments
- Proven ability to build and execute content strategies, not just define them
- Strong demand‑generation mindset, with experience supporting GTM and ABM through content
- Confidence owning owned channels (website, social, PR) and measuring performance
- Solid understanding of SEO, GEO fundamentals and content optimisation
- Experience working closely with Sales and navigating complex stakeholder environments
- Demonstrated ability to lead effectively through change, recalibrating priorities and approach as needed while sustaining momentum and team confidence.
- Pragmatic problem‑solver who can make hard prioritisation decisions
- Experience managing agencies and direct reports
This Role is Likely a Good Fit if You
- Enjoy building content foundations
- Are equally comfortable setting direction and rolling up your sleeves
- Care about commercial impact, not just brand output
- Can influence senior stakeholders and work through change
This is not a purely brand or strategy‑only role. It requires hands‑on execution, strong stakeholder management, and close partnership with Sales and Demand.