Director of Customer Lifecycle Marketing (3935)

Enabling safe and rewarding digital lives for genuine people, everywhere

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

About the team and role

Performance Marketing

The Performance Marketing team at GBG has a global remit to deliver pipeline and revenue for the business. The team consists of digital marketing functions, campaign managers, partner marketing, and customer lifecycle management. Performance Marketing leads campaigns with the support of the broader marketing team, and they create scalable growth for the business.

Director of Customer Lifecycle Marketing

The Director of Customer Lifecycle Marketing is responsible for the end to end customer journey within the marketing team. Managing a team of demand generation managers, customer marketers, and external contractors, this role is the primary campaign owner at GBG, running global cross-sell, retention, and new business campaigns, as well as supporting regional field activations.

What you will do

• Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
• Lead a team of demand generation managers and customer marketers, as well as external agency and contractor support
• Optimize performance from key campaign touchpoints, including email database marketing, webinars, and other channels
• Work closely with product marketing, sales, and customer teams to drive adoption of GBG solutions
• Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities

Requirements

Skills we are looking for

• Proven ability to drive results from multi-channel, integrated marketing campaigns, especially from an enterprise target audience
• Experience managing adoption, cross-sell, and retention marketing to an existing global customer base
• Experience with HubSpot, Salesforce, 6sense, or similar technologies
• Ability to ideate new campaign plans, bring creativity into the organization, and gather alignment from stakeholders across the organization

Benefits

To find out more

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.