Deskpro is seeking an experienced Growth Marketer to own demand generation and revenue growth. Reporting to the VP of Marketing, the Director of Growth Marketing will own the full-funnel strategy, work closely with marketing and sales teams to create, execute, and report on activities that drive qualified leads and accelerate pipeline growth. This is a great opportunity for someone with proven experience who can impact revenue for inbound-led motions, thrives on measurable impact in fast-paced environments, and wants to help implement AI-forward marketing.
Requirements
Your Impact:
· Hands-on role where you’ll both strategize and execute.
· Data-driven marketer focused on strategy and execution: conversion rates, pipeline attribution, and AI-powered growth.
· Implement AI tools and automation to move faster, smarter, and continuously improve how we attract and convert buyers — from identifying intent, building campaigns, drafting ad copy, and enriching account data.
· Own pipeline generation targets and work closely with sales to define and optimize lead scoring, qualification, and handoff processes.
· Drive pipeline through SEO, AEO, paid media, ABM, community-driven content forums, content syndication, conversion optimization, and others.
· Create and optimize lead gen and conversion paths for different customer segments and buyer personas.
· Manage monthly digital advertising budget and allocate spend across channels to maximize ROI.
· Automation expertise to build and manage nurture programs that align marketing and sales priorities.
· Use data to understand what’s working, what’s not, and where to double down, ensuring every touchpoint contributes to measurable pipeline growth.
Competencies:
· 5+ years of managing growth marketing for B2B SaaS
· Understanding of B2B buying cycles and purchase decision-making
· Ability to strategize, implement, and demonstrate achieving pipeline and revenue targets through multichannel programs
· AI-forward mindset – proven experience implementing and using AI across demand gen
· Proactively explore new segments and signals to unlock growth opportunities
· Capable of working in a fast-paced, cross-functional environment and easily adapting to change
· Deep expertise in building and tracking campaigns in HubSpot and attributing results directly to the pipeline
· Proven experience building ABM programs at scale
· Strong experience with SEO best practices
· Proficiency with analytics tools such as HubSpot, Google Analytics, Looker Studio, and others
· Data-driven approach to campaign optimization and budget allocation
· Strong communicator who can collaborate but doesn't need handholding
Benefits
Benefits:
· Competitive base salary + bonus
· Equity participation
· Unlimited vacation
· 401k Plan
· Comprehensive health benefits
· Regular team events and social activities
· Opportunity to make a significant impact in a growing company