Director of Marketing
Director of Marketing
Leo Facilities Maintenance
Full-Time | Leadership Role | Location: Exton, PA; Paramus, NJ; Addison, TX
About Leo Facilities Maintenance
Leo Facilities Maintenance acquires and operates facilities maintenance service businesses across a variety of markets. We are committed to transforming into a proactive, data-driven, and digitally-empowered leader in the facilities maintenance space.
We aspire to be the best-performing, most customer-focused facilities maintenance company in the market—showing up exceptionally for our customers when they need us most. To help achieve this vision, we are seeking a Director of Marketing who will architect and execute a forward-looking marketing engine that fuels growth, increases digital presence, and elevates our brand across all acquired businesses.
Role Overview
The Director of Marketing will build and lead the marketing function from the ground up. This role is ideal for a strategic marketer with hands-on experience who thrives in scaling traditional businesses into modern digital organizations. You will work cross-functionally with leadership, sales, operations, and acquired companies to create a unified marketing vision—while implementing the systems, processes, and campaigns needed to dramatically improve lead generation, brand consistency, online visibility, and customer engagement.
This leader will be both visionary and practical: pushing innovation while ensuring teams adopt best practices that align with our operational realities and customer-first values.
Key Responsibilities
Marketing Strategy & Leadership
- Develop and own Leo’s multi-year marketing strategy, with a strong emphasis on sales enablement, digital acquisition, brand development, and proactive market positioning.
- Build a unified marketing framework that can be replicated and rolled out across newly acquired facilities maintenance businesses.
- Lead cross-functional strategic planning to align marketing initiatives with sales, operations, and customer success goals.
- Champion a modern marketing culture—data-driven, customer-centric, innovative, and iterative.
Digital Marketing Execution
- Overhaul and optimize digital channels.
- Design inbound marketing funnels to reduce dependence on outbound or traditional sales.
- Implement marketing automation tools and CRM integrations to support scalable lead nurturing.
- Create and manage content strategy including thought leadership, service education, case studies, and customer success stories.
- Build a digital presence that differentiates Leo as the most reliable, responsive, and professional facilities maintenance partner in the market.
Brand & Customer Experience
- Lead brand refresh initiatives across acquired companies to create a cohesive and modern brand identity.
- Ensure that marketing communicates our value: responsiveness, professionalism, quality, and reliability.
- Build customer testimonial, review generation, and reputation management programs.
- Collaborate with operations to reinforce the customer journey and strengthen touchpoints before, during, and after service.
Team Building & Vendor Management
- Build a high-performing internal marketing team as the function scales. The role will currently lead 2 marketing professionals already in the organization.
- Manage external marketing agencies, freelancers, and technology vendors.
- Establish clear processes for campaign execution, measurement, and continuous improvement.
Key Performance Indicators (KPIs)
The Director will own KPIs typical in digital marketing, with targets set in collaboration with leadership. Measures may include:
Lead Generation & Conversion
- Marketing-qualified leads (MQLs)
- Sales-qualified leads (SQLs)
- Cost per lead (CPL) and cost per acquisition (CPA)
- Conversion rate improvements across funnel stages
- Growth in inbound service requests and quote submissions
Digital Growth & Visibility
- Website traffic growth (organic, paid, referral)
- Rankings improvement for core service keywords
- Increased online reviews, star ratings, and sentiment
Brand & Engagement
- Social media reach, engagement, audience growth
- Email open/click-through rates and nurture engagement
- Brand consistency metrics across acquired companies
- Reputation management benchmarks
Operational Metrics
- Reduction in outbound-dependent sales volume
- Increased lead-to-job completion ratio
- Performance of marketing campaigns across business units
Qualifications
- 10+ years in marketing, including significant leadership experience.
- Expertise in digital marketing strategy, SEO/SEM, marketing automation, and inbound funnels.
- Experience transforming traditional or legacy businesses into modern digital brands (preferred).
- Proven success driving measurable growth using digital channels.
- Strong analytical mindset with experience using data to guide decisions.
- Exceptional communication, leadership, and collaboration skills.
- Comfortable operating in a scaling, evolving environment.
Who Will Succeed in This Role
You are the right fit if you:
- Are a builder, not just a maintainer.
- Can turn fragmented or outdated marketing environments into cohesive engines.
- Love rolling up your sleeves while also setting long-term strategy.
- Thrive working with leadership teams but can translate strategy into action for frontline teams.
- Believe in elevating customer experience, brand trust, and operational excellence.
- Are excited to help modernize a traditionally reactive industry into a proactive, digital-first leader.
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