Director of Product and Data Innovation
About the Job
Palette is a fast-growing startup at the center of the creator economy. Our team of 60+ is working towards defining the standard for talent management and marketing in an era of new media dominated by digital-first entertainers.
Our management infrastructure mirrors the depth of attention given to the world’s biggest cultural and entertainment icons, and previously reserved for artists in traditional arenas of entertainment. Today, we serve as the nerve center for a roster of 200+ creators and influencers with a combined following of 500M+ serving over 4.7B impressions monthly on platforms like TikTok, Instagram, YouTube and Snapchat. Our creators have starred in Super Bowl commercials, launched national brands, and have been featured in nearly every major publication.
Our marketing agency executes strategy for some of the most influential brands and organizations in the world, including: The White House, Amazon and simplehuman. 42% of Americans under the age of 40 are no longer accessible through traditional marketing channels like television – we enable organizations to speak to those audiences. Our marketing team has been recognized with 5 Shorty Impact Awards, and has advised three US Presidents on the future of the internet.
The Role
Palette Media is seeking a Director of Product & Data Innovation to shape the future of how brands and creators connect through data, technology, and insights. This role will serve as the connection between data, product, and client impact—developing proprietary tools, research frameworks, and automation systems that push the boundaries of creator marketing.
You’ll lead the evolution of our analytics infrastructure, from survey design and campaign measurement to productizing insights that fuel client strategies. We’re looking for someone who thrives at the intersection of strategy and systems, capable of translating client needs and market trends into actionable, data-backed innovation.
Responsibilities
Develop and distill the company POV into data-backed industry white papers.
Automate and optimize processes such as campaign reporting, and performance tracking to improve efficiency and client outcomes.
Work with internal stakeholders and external partners to provide meaningful insights to our clients.
Develop analytics infrastructure to measure the effectiveness of creator campaigns, identify trends, and generate actionable insights for clients.
Lead the design, development, and launch of proprietary technology products to support creator marketing brand activations
Translate client needs and creator trends into innovative tools and data strategies that keep the agency at the forefront of the creator economy.
Collaborate with leadership and client-facing teams to ensure adoption and success of tools, insights, and data-driven storytelling.
Leverage AI to help further the above goals.
Qualifications
8+ years professional work experience, including at least 4 years of experience at a consultancy or agency-environment.
Proven experience building and scaling data-driven products within marketing, media or tech industries.
Prior experience with polling, surveys, research methodology.
Deep understanding of campaign measurement, and digital marketing trends (creator/influencer or social media marketing experience a plus).
Strong technical background, including experience with data platforms, automation, and analytics systems.
Leadership experience overseeing product, engineering, and analytics/data science functions.
Excellent analytical skills.
Thrives in fast-paced environments.