Director of Product Marketing

Working at Thoropass

At Thoropass, we’re redefining how modern companies achieve and maintain compliance. As the audit-first compliance partner, we pair deep audit expertise with advanced technology to deliver unmatched accuracy, efficiency, and confidence at every stage of the compliance journey.

Our mission is to raise the bar for the industry—helping organizations not only meet requirements but demonstrate trust as a competitive advantage. We believe compliance done right enables innovation, accelerates growth, and protects what matters most.

Joining Thoropass means working alongside auditors, engineers, and compliance experts who are setting a new standard for how compliance and audit should work—collaborative, transparent, and built for the real world. Together, we’re shaping the future of enterprise-grade compliance.

Our Values 

These are the behaviors and skills we look for in our people. Living by these values ensures we are building a team that can grow together and deliver the best possible outcomes for each other and our customers.

• Take thoughtful risk: We solve for today while being considerate of tomorrow—creatively leveraging our tools and abilities to hit ambitious goals.
• Own the outcome: We take accountability for our impact—on our customers, our teammates, and our industry. We follow through with excellence and integrity in everything we do.
• Be curious, ask, and learn: We always seek to better understand our industry and our customers. We don’t shy away from mistakes—using every bit of data to learn and iterate.
• Win together: Compliance is a team sport. We proactively engage with one another and check our egos at the door in search of the best ideas.
• Move the needle: Our goals are lofty for a reason. We set clear expectations, give direct feedback, and challenge ourselves to close the gap between those goals and results.

What We Do

Thoropass is the audit-first compliance partner for growing and enterprise organizations that expect more from their compliance programs. We combine deep audit expertise with advanced technology to help customers achieve, maintain, and scale compliance with precision and confidence.

Through our integrated platform, customers can manage compliance programs, complete audits, and access complementary services like penetration testing—all supported by our in-house audit firm and team of security and compliance experts.

From SOC 2 and ISO 27001 to PCI, HIPAA, and HITRUST, we deliver high-quality audits and continuous compliance management that scales with our customers’ growth. Our audit-first approach ensures every engagement meets the highest standards of accuracy, independence, and efficiency—whether you’re a scaling SaaS company or an enterprise expanding globally.

Founded in 2019 and headquartered in New York, Thoropass is backed by leading investors including J.P. Morgan, PayPal Ventures, Fin Capital, Centana, Canapi, and Bain Capital. With a global team across 18+ countries, we’re building the future of compliance—one audit at a time.

About the Role

The Director of Product Marketing is a key leadership role responsible for driving the development and execution of product marketing and customer evangelism strategies that fuel the company’s growth. At the core of this role is the mandate to unblock and elevate the story that CISOs and security leaders care about—crystallizing Thoropass’s value proposition in a way that sales can confidently deliver and that translates into measurable improvements in win rates.

You’ll be our expert at the intersection of the industry, competition, and our customers. Your goal is to be a catalyst for all GTM teams—marketing, sales, partners—equipping them with a powerful, repeatable narrative rooted in buyer needs, especially those of CISOs. You will report to the VP of Marketing and immediately manage one direct report, with the opportunity to grow your team. You’ll lead cross-functional projects that drive product awareness, internal enablement, and customer engagement.

We love collaborating and seeing each other succeed—teamwork is everything. We set clear expectations through quarterly OKRs and align our goals to company-level revenue targets. We’re a data-driven team with visibility into performance. In partnership with the VP of Marketing, you will develop quarterly plans and annual strategies, recommending the budget, channels, and resources needed to drive product awareness, adoption, and a compelling CISO-ready narrative that accelerates deal momentum. The marketing team at Thoropass is highly visible across the organization and a core driver of our current and future growth.

Qualifications

• 10+ years of experience in a growth marketing role, with 5–7 years in Product Marketing
• 3+ years in B2B SaaS
• Experience in high-growth startup environments with evolving competition
• People management experience
• Hands-on field experience—you've run demos, told product stories, and refined messaging directly with customers and prospects
• Experience building and running an analyst relations program
• Strong partnership experience with content and demand teams to build messaging that resonates with technical and executive buyers
• Exceptional written and verbal communication skills, with the ability to craft a narrative that breaks through to CISOs and clearly articulates value
• Demonstrated empathy and understanding of how to partner with Sales, Partnerships, and Customer Success
• Experience working directly with C-level executive teams
• Bonus: Experience translating complex security, compliance, and product concepts into clear, compelling value propositions that improve sales effectiveness
  
  

Responsibilities

• Unlock a compelling story that CISOs care about, clearly explaining Thoropass’s differentiators and enabling Sales to sell with confidence—ultimately improving conversion and win rates
• Be a catalyst for growth by enabling all GTM teams to understand our buyers, their pain points, and the value Thoropass uniquely provides
• Partner with Demand Gen to develop campaigns that accurately target our ICP and reinforce a CISO-ready value narrative
• Collaborate with Sales Enablement and Customer Success to ensure sales materials, messaging frameworks, and training clearly convey our value and resonate with security and compliance leaders
• Support the development of networking and education experiences that bring customers and prospects together, reinforcing our market story
• Build and execute an analyst relations program with regular engagement to strengthen our leadership position and validate our narrative
• Conduct market research and analysis to inform product positioning, messaging, and GTM strategies—grounding our story in real customer insight
• Lead cross-functional initiatives to ensure cohesive and effective product launches; recommend pricing strategies and customer engagement programs that reinforce value
• Drive thought leadership and industry presence through conference speaking, content development, and expert commentary—advancing Thoropass’s voice in conversations that matter to CISOs
• Communicate plans, expectations, and results to senior leadership and marketing peers
• Be a supportive teammate who contributes to a collaborative, high-performance culture

Compensation & Benefits

• Compensation range for this position is $180,000 - $200,000 base salary + bonus & equity - placement will be based on experience, skills and location
• Quarterly variable compensation based on performance
• Exceptional health, vision, and dental care
• Early equity in a fast-growing company
• Hybrid work-from-home model
• Unlimited PTO
• Home office equipment stipend
• Monthly wellness & Wi-Fi stipend
• Learning and development stipend
• Dog-friendly office & pet insurance!