Director, Partner & Sports Marketing

We’re looking for a strategic and driven Director, Partner & Sports Marketing to build and lead our partner marketing strategy across our brand, collegiate and professional sports, and growing product partnerships, including owning how we market our Oura360 offerings (e.g., Dexcom Stelo, Health Panels) to Oura Members.

This highly visible role will define how we show up with our brand partners, shaping partnership strategy from target prioritization and deal structuring through activation, measurement, and renewal. This leader will build and own end-to-end brand and sports partnerships, developing scalable co-marketing programs, maximizing contractual assets, and ensuring measurable brand and business impact.

In addition to driving joint marketing strategies, this role will lead brand, experiential, and sports initiatives with partners, crafting standout collaborations and integrated campaigns that elevate our brand, deepen engagement, and create culturally resonant moments;  while partnering cross-functionally with Commercial and Sales teams to unlock revenue-driving opportunities.

You will oversee a small team, collaborate closely with senior leadership, and work cross‑functionally across Marketing, Commercial, Product, Social, Lifecycle, and PR/Comms to influence priorities and drive growth through our partner and sports ecosystem.

This is a remote role, but the candidate must be based in the United States.

What You Will Do:

1. Strategy & Leadership

• Build and own the comprehensive partner and sports marketing strategy, aligned to company growth goals and long-range plans, including target prioritization, partnership evaluation, and deal shaping in collaboration with executive stakeholders.
• Define tiered partner frameworks, value propositions, and go‑to‑market strategies, clarifying investment levels, benefits, and expectations for each tier.
• Lead, coach, and develop a Partner & Sports Marketing team, fostering a high‑performance, collaborative culture and creating clear paths for growth and ownership.
• Partner with senior leadership across Commercial, Marketing, and Product to prioritize initiatives, secure alignment, and influence roadmaps for partners, Oura360, and sports properties.

2. Sports Marketing

• Develop and lead brand marketing initiatives and experiential activations that elevate our brand through partner collaborations, including major sponsorships, tentpole events, and fully integrated campaigns across paid, owned, earned, and experiential channels.
• Lead Oura’s sports marketing strategy, starting with our role as the Official Wearable of Team USA and Team Finland, as well as a key sponsor of the New York Knicks,  shaping the overarching creative platform and activation vision in partnership with the Brand and Creative teams.
• Translate complex sponsorship and rights packages (IP, NIL, hospitality, research collaboration, media) into clear activation roadmaps that balance brand elevation, performance, and operational reality.
• Partner closely with PR/Comms, Brand, Creative, and Science/Clinical to develop differentiated narratives and campaign concepts that reinforce Oura’s leadership in sleep, recovery, readiness, and long-term wellbeing for elite athletes and everyday members alike.
• Concept, produce, and support immersive sports‑led experiences (e.g., Team USA/Olympics activations, Team Finland and federation programs, hospitality experiences, athlete‑driven content) that create culturally resonant moments and measurable impact.

3. Brand Partner Marketing

• Define and uphold criteria for brand-right partnerships, ensuring alignment with Oura’s positioning, cultural relevance, and long-term brand strategy; influence target selection in collaboration with executive stakeholders.
• Lead the development of integrated co-marketing strategies in close partnership with Brand, Creative, Product, and Commercial teams, translating partnership assets into cohesive campaigns and storytelling across paid, owned, earned, retail, and partner channels.
• Oversee the strategy and execution of experiential and brand activations tied to strategic partners, creating culturally resonant moments that elevate Oura’s presence while delivering measurable brand and business impact.
• Establish performance frameworks to measure partnership ROI (brand lift, engagement, revenue contribution, asset utilization) and continuously optimize investment, activation strategy, and renewal decisions.

4. Oura360 Marketing

• Post-launch, own the end‑to‑end member‑facing marketing strategy for Oura360 products (e.g., Dexcom Stelo, Health Panels and future add‑on services), focused on ongoing growth.
• Partner with Lifecycle, CRM, and Product teams to design and optimize cross‑channel programs (email, push, in‑app surfaces, .com, and partner co‑marketing) that drive awareness, trial, attach, and sustained engagement with Oura360 offerings among Oura Members.
• Build measurement frameworks for Oura360 (e.g., awareness, attach rate, utilization, retention, incremental revenue, and—where appropriate—health outcomes) and use insights to continuously refine strategy, creative, and channel mix.
• Ensure Oura360 storytelling is tightly integrated into brand, partner, and marketing moments so Members understand how these offerings enhance their overall Oura experience and support long‑term health and performance.

4. Cross‑Functional & Executive Partnership

• Serve as the senior marketing lead for key strategic brand and sports partnerships (e.g., Team USA/USOPC, Team Finland, and other priority partners), driving cross-functional alignment across Commercial, Legal, Science/Clinical, PR/Comms, Creative, and agency partners.
• Partner with PR/Comms to shape announcement strategies, press materials, run‑of‑show plans, and executive social content for major partnership and sports moments (e.g., Olympics announcements, new federation deals, Oura360 milestones).

The Ideal Candidate

You are:

• A strategic marketer who thrives at the intersection of brand, product, partnerships, and sports, able to move seamlessly between big‑picture vision and hands‑on execution.
• Experienced in building and leading partner marketing strategies from the ground up, with a track record of translating sponsorships and complex partnerships into measurable brand and business impact.
• Comfortable operating through influence as much as ownership, and skilled at building alignment with senior stakeholders while driving projects forward in ambiguous, fast‑moving environments.
• A strong people leader with experience managing and mentoring high‑performing team members and shaping high‑impact, cross‑functional teams and agencies.
• A compelling storyteller with excellent brand instincts and a data‑driven mindset, who cares as much about the craft of the work as the numbers behind it.

We Would Love to Consider You If You Have:

• 10–12+ years of experience in partner marketing, channel marketing, brand marketing, or sports/sponsorship marketing roles in high‑growth B2C or B2B2C tech, digital health, or consumer brands, including time working with or within global sports ecosystems.
• Proven experience building partner marketing strategies from the ground up and driving measurable impact on brand, membership growth, and revenue (e.g., major sponsorships, hardware or platform partnerships, or ecosystem programs like Oura360).
• Strong leadership skills with experience managing and developing direct reports and leading cross‑functional programs that span Commercial, Marketing, Product, Science, and Legal.
• Deep experience driving cross‑functional collaboration and managing complex, multi‑channel campaigns across internal teams and external partners (agencies, rights holders, federations, and brands).
• A data‑driven approach to measuring marketing impact and optimizing performance, with comfort building dashboards and decision frameworks that balance brand and performance outcomes.
• Comfort operating in a fast‑paced, high‑growth, global environment with evolving priorities and multiple time zones.

Benefits 

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1: $200,600-$236,000
• Region 2: $182,750-$215,000
• Region 3: $164,900-$194,000

A recruiter can determine your Region based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).