Director, Product Content
About Equip
Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.
Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture. Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.
About the role
The Director, Product Content will be responsible for the strategy, development and execution of patient- and caregiver-facing content to continuously drive engagement in Equip treatment. This role will be responsible for crafting an ecosystem of content that ensures every product message resonates and aligns with Equip’s evidence-based treatment model and overall brand strategy. This role requires a strategic thinker who can also effectively drive execution to translate clinical research and best practices into engaging and clear content that builds trust and empowers patients to achieve success in treatment.
Responsibilities
Content Engagement Strategy & Execution
Lead a core pillar of our product organization, Product Content, to drive patient behavior, enabling treatment engagement and patient retention.
Map the content journey across all patient, caregiver, and provider touchpoints (including microcopy, onboarding flows, in-app messaging, automated notifications, behavioral nudges, educational modules, and clinical documentation) to drive treatment engagement, ensure clinical appropriateness, and align with brand guidelines.
Build and maintain a content design system that provides guidelines for tone, voice, terminology, and consistency across the treatment journey to meet the needs of diverse demographics, including varying age groups, cultural backgrounds, and levels of health literacy.
Build and oversee the systems, tools, and workflows that allow content to be deployed efficiently across multiple platforms.
Cross-Functional Leadership
Partner with Clinical Programs to translate evidence-based protocols into engaging, accessible digital content and to pioneer new ways of delivering treatment through digital interventions and behavioral science.
Partner with Product Management and Product Designers to influence the product roadmap and UI/UX through a "content-first" design lens.
Team Management & Accountability
Use qualitative research and data analytics to measure the impact of content on patient engagement and clinical outcomes; Refine strategy and improve messaging to drive business objectives.
Recruit, mentor, and lead a small but mighty team of content designers and operators, fostering a culture of excellence, empathy, and data-driven iteration.
Perform other duties as assigned.
Qualifications
8+ years in Content Strategy, UX Writing, or Content Design, with at least 3+ years in a Director-level or people-management role.
Proven ability to develop, lead, and execute content strategy for large scale projects or products.
Experience in Health-Tech or Behavioral Health: Must have experience designing for regulated environments or complex health journeys.
Proven Leadership: Experience building and scaling content teams and systems from the ground up.
Technical Proficiency: Deep understanding of CMS architecture and customer engagement platforms like Braze, Hubspot or Iterable.
Demonstrated ability to effectively collaborate cross-functionally and influence stakeholders without formal authority.
Strong writing, editing, and communication skills, with the ability to adapt tone and complexity for patient audiences and effectively translate information between clinical, technical, and business stakeholders.
Data-driven approach to decision making with experience setting and tracking meaningful metrics.
Benefits
Time Off:
Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.
Medical Benefits:
Competitive Medical, Dental, Vision, Life, and AD&D insurance.
Equip pays for a significant percentage of benefits premiums for individuals and families.
Maven, a company paid reproductive and family care benefit for all employees.
Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more!
Other Benefits
Work From Home Additional Perks:
$50/month stipend added directly to an employee’s paycheck to cover home internet expenses.
One-time work from home stipend of up to $500.
Physical Demands
Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.
At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.
As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, weight, and/or any other legally protected classification protected by federal, state, or local law.
Our dedication to equitable access, which is core to our mission, extends to how we build our "village." In line with our commitment to Diversity, Equity, Inclusion, and Belonging (DEIB), we are dedicated to an accessible hiring process where all candidates feel a true sense of belonging. If you require a reasonable accommodation to complete your application, interview, or perform the essential functions of a role, we invite you to reach out to our People team at accommodations@equip.health.
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