Senior Creative Strategist
About Equip
Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.
Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture. Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.
About the Role
The Sr. Creative Strategist is a key strategic partner who shapes and scales Equip’s creative effectiveness across multi-audience customer journeys. This role involves mapping and optimizing creative journeys, improving briefing and planning processes, implementing new tools, and translating insights into actionable guidance for better channel performance. The Sr. Creative Strategist collaborates across marketing, creative, and the company to ensure creative execution and content are grounded in clear objectives, informed by testing/analytics, and designed to scale. The role balances strategic rigor with creative empathy, connecting vision, execution, and learning.
Responsibilities
Cross-functional Creative Strategy & Planning
Strategize and oversee long-term creative planning and briefing, owning the creative roadmap and partnering with stakeholders to drive synergy and content production efficiencies
Own creative journey mapping across channels, ensuring a cohesive, intentional experience at every touchpoint.
Partner with stakeholders pre-kickoff to vet, question, and strengthen briefs, clarifying objectives, audiences, and success metrics.
Support creative team members in understanding briefs, pitching and defending creative ideas, and translating feedback into clear next steps.
Identify opportunities to maximize creative impact and efficiency across the journey through reuse, adaptation, and prioritization.
Build cross functional relationships and processes that enable deep understanding of business goals and how creative will support brand success.
Creative Insights & Innovation
Collaborate with channel owners on cross-channel creative testing.
Translate performance data and insights into clear, actionable recommendations for creative optimization.
Ensure learnings are documented and shared to inform future work and strategic decisions.
Manage and collaborate on special creative projects in support of broad company initiatives beyond marketing, e.g. recruiting and employee branding.
Tools, Systems & Enablement
Propose, evaluate, onboard, and manage creative tools and systems (e.g., AI tools, Digital Asset Management).
Help introduce scalable workflows and frameworks that support efficient creative production.
Support the evolution of creative analytics, reporting, and measurement practices.
Act as a resource for problem-solving creative needs company-wide.
Perform other duties as assigned.
Qualifications
6+ years of experience in an in-house creative and marketing environment in a strategic role.
Strong operational and project management capabilities and experience driving operational workflows and initiatives.
Deep understanding of multi-channel consumer funnels and creative production workflows—website, email, paid media, direct mail, etc.
Demonstrated experience mapping and optimizing creative or customer journeys.
Experience developing and executing cross-channel creative testing strategies.
Proven ability to translate insights and data into actionable creative guidance.
Experience introducing and scaling tools and systems within creative teams.
Familiarity with analytics platforms such as Google Analytics and Meta.
Strong strategic thinking, communication, and stakeholder partnership skills.
Time Off:
Flex PTO (3-5 wks/year recommended) + 11 paid company holidays.
Generous parental leave.
Core Benefits:
Competitive Medical, Dental, and Vision plans with generous employer contributions for both individuals and families.
Company-paid Short-Term Disability, Long-Term Disability, Life and AD&D insurance.
Company-paid partnership with Maven Clinic to provide comprehensive reproductive and family care resources.
Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial support, and more!
401(k) retirement plan.
Physical Demands
Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.
At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.
As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, weight, and/or any other legally protected classification protected by federal, state, or local law.
Our dedication to equitable access, which is core to our mission, extends to how we build our "village." In line with our commitment to Diversity, Equity, Inclusion, and Belonging (DEIB), we are dedicated to an accessible hiring process where all candidates feel a true sense of belonging. If you require a reasonable accommodation to complete your application, interview, or perform the essential functions of a role, we invite you to reach out to our People team at accommodations@equip.health.
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