Director, Product Marketing (AI & Intelligent GTM)
$160k - $200k USD
About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
Role Overview
TripleLift is evolving from a media platform into an intelligence-powered growth engine. As AI reshapes how brands plan, buy, optimize, and measure media, we are embedding intelligence across creative, curation, targeting, activation, and measurement.
We are hiring a Director of Product Marketing to lead how we bring AI-powered products to market.
This leader will define positioning, packaging, and go-to-market strategy for AI-driven solutions across CTV, video, native, retail media, and emerging formats. They will translate complex machine learning, predictive models, and automation capabilities into clear business outcomes for brands, agencies, and publishers.
This is a high-impact, revenue-facing role at the center of Product, Sales, and Marketing.
What You’ll Own
AI Product Positioning & Messaging
- Lead positioning for AI-driven capabilities across predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement.
- Translate technical capabilities into clear business value.
- Develop differentiated messaging versus legacy platforms and point solutions.
AI GTM Strategy & Launch Leadership
- Own end-to-end GTM for AI-led launches.
- Define ICP, use cases, buyer personas, and packaging strategy.
- Align launches to quarterly pipeline goals across regions.
Revenue Alignment & Pipeline Impact
- Partner with ABM and Demand Gen to ensure messaging supports in-market and out-market campaigns.
- Align messaging to account journey stages.
- Build enablement materials that support high-value, complex deals.
Sales Enablement for Intelligent Solutions
- Develop narratives that demonstrate how AI reduces waste, improves performance, and accelerates activation.
- Build competitive battlecards.
- Integrate AI positioning into enterprise sales motions.
Thought Leadership in AI-Driven Advertising
- Shape POV on how AI is transforming media buying, CTV monetization, retail media, and creative performance.
- Develop content optimized for AI-influenced search and buyer behavior.
Cross-Functional Intelligence Layer
- Act as connective tissue between Product, Engineering, Sales, ABM, and MOPs.
- Help operationalize account intelligence within marketing and sales workflows.
What Success Looks Like
- AI-driven products have clear, differentiated positioning.
- Sales confidently articulates intelligence-driven value.
- AI launches are aligned to measurable pipeline impact.
- Marketing campaigns are powered by intelligent segmentation.
- TripleLift is recognized as a leader in applied AI for media.
Ideal Experience
- 8–12+ years in Product Marketing within AdTech, MarTech, AI SaaS, or media platforms.
- Experience marketing machine learning, automation, or predictive modeling products.
- Strong technical fluency with ability to translate complexity.
- Experience supporting enterprise sales cycles.
- Proven track record launching complex AI-driven solutions.
Leadership Traits
- Strategic storyteller.
- Technically credible.
- Revenue-oriented.
- Operationally strong.
- Cross-functional leader.
Why This Role Matters Now
Marketing is expected to support significant pipeline targets across regions. ABM has matured into a measurable revenue engine. To scale that impact, we need product marketing that can translate AI capabilities into economic value, fuel ABM with differentiated messaging, and help Sales win complex, intelligence-driven deals.
US Jobs: The base salary range represents the low and high end of the TripleLift US salary range for this position. Actual salaries will vary depending on factors including but not limited to experience and performance. The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include bonuses, an open Paid Time Off policy, and many region-specific benefits.
Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills.
Benefits Available to Eligible Employees Include the following*:
- Medical, Dental & Vision Plans
- Flexible PTO
- 401k w/ employer match
*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
Salary range transparency
$160,000—$200,000 USD
Life at TripleLift
At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.
Learn more about TripleLift and our culture by visiting our LinkedIn Life page.
Establishing People, Culture and Community Initiatives
At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.
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