Director, Product Marketing

We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with speed and simplicity, by providing a cloud data platform that makes open-source databases, search, streaming, and application infrastructure easily accessible to everyone.

The Role

We are looking for a high-velocity, dynamic Director of Product Marketing to build, scale and lead a world-class function that bridges the gap between our technical excellence and market-leading growth. As the Director of Product Marketing, you will be the strategic architect of our go-to-market (GTM) engine. Reporting to the VP of Marketing, you will lead the charge in defining our positioning, messaging, and GTM strategy across a multi-platform product portfolio. You will be responsible for scaling a high-performing team that drives revenue through a hybrid Product-Led Growth (PLG) and Sales-Led Growth (SLG) motion, effectively engaging both developer practitioners and senior business stakeholders.

What You'll Do:

• Build and Scale PMM Function: Design, build, and scale a high-performing Product Marketing organization from the ground up. Establish clear ownership, accountability, and operational excellence, ensuring the team is a primary driver of business outcomes, not a support function.

• Strategic GTM & Messaging: Define and evolve Aiven’s market position and top-level platform narratives. Translate complex technical capabilities into compelling, value-driven messaging that addresses deep pain points for both technical users (developers/engineers) and business evaluators.

• Hybrid Growth Orchestration: Master the "User-to-Buyer" journey by orchestrating effective PLG and SLG motions. Create strategies that convert developers via self-service and empower sales teams with the playbooks and assets needed to win complex, high-stakes enterprise deals.

• Commercial Impact & AI-Driven Scale: Fuel revenue growth by developing high-impact content, sales enablement tools, and demand generation assets. Leverage AI and modern marketing tooling to automate workflows, increase team precision, and ensure Aiven stays at the forefront of technical innovation.

• Competitive & Market Intelligence: Build and operationalize a competitive intelligence function that arms Sales and Product with actionable insights. Continuously analyze market trends, buyer evolution, and ecosystem shifts (e.g., open source, hyperscalers, AI infrastructure) to inform positioning and roadmap priorities.

• Cross-Functional Leadership: Act as a key partner to senior leadership across Product, Engineering, and Sales. Influence product roadmaps with customer and market insights, and drive alignment on complex GTM decisions and trade-offs.

What We're Looking For:

• 10+ years of product marketing experience in high-growth B2B SaaS environments, with a proven track record of building and leading PMM teams at the $50M+ ARR scale.

• You have 5+ years leading senior PMMs and first-line managers. Proven track record of hiring high-caliber talent, building leadership depth, and scaling high-performing teams with clear accountability and succession planning.

• Expert at navigating hybrid GTM motions (PLG + SLG). You have deep experience marketing to technical audiences without losing the senior business audience, and you understand how to bridge the gap between user adoption and enterprise-wide expansion.

• Preferable: Experience in or strong affinity for data infrastructure or open source technologies. 

• You are "AI-native" in your approach to work and possess the technical depth necessary to communicate effectively with practitioners and architects.

• You work at pace with a relentless sense of urgency. You are a growth-architect who prefers "done and iterating" over "perfect and stagnant," with a fail fast, learn faster mindset.

• You view Product Marketing as a direct revenue driver. You are obsessed with data and metrics and you have the commercial acumen to translate marketing activity into business growth.

• You have a track record of building exceptional cross-functional relationships at pace and scale, unlocking siloes and influencing business outcomes, bringing others on the journey  

Amazing! What’s next:

If you think Aiven is the place for you and that our Values align with yours, send us your resume and we’ll get in touch!

Global Benefits:

Our global benefits are designed to help you thrive and grow, personally and professionally:

• Participate in Aiven’s equity plan.
• Balance work and life with our hybrid work policy.
• Choose the equipment you need to set yourself up for success.
• Use your Professional Development Plan budget for learning opportunities.
• Receive holistic wellbeing support through our global Employee Assistance Program.
• Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
• Enjoy country-specific benefits for our global cast.

How to Recognize and Avoid Employment Scams:

There has been a rise in fake job postings used by scammers to get personal information. At Aiven, all of our emails relating to recruitment come from an @aiven.io, @greenhouse.io or @eu.greenhouse.io domain and all of our interviews are conducted by video call or in person.  Our interviews will never occur via text or chat. If you’re unsure of the legitimacy of a job opportunity/offer pertaining to Aiven, please don’t hesitate to reach out to us at recruitment@aiven.io.

Equal Opportunities:

Aiven provides equal employment opportunities to all qualified employees and applicants for employment without regard to age, gender identity, national or ethnic origin, religion, sexual orientation, physical and mental ability, marital and family status or without regard to any other similar personal attributes. Aiven complies with applicable local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, training and any other terms and conditions related to employment.

At Aiven we are committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We make all reasonable accommodations for persons with disabilities or who otherwise need support to thrive in the workplace. We are committed to continuously improving workplace accessibility. There is an option to request a discussion in the application process but if you have any questions before applying please write to us at recruitment@aiven.io.

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