Director Production Influencer Marketing

About Collectively:

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) -  is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

About the Production Team:

Collectively’s Production team is the strategic production arm of our client services practice, responsible for leading influencer marketing projects from kick off to completion with creativity, ingenuity, and exceptional project management skills. The team charter is flawless execution and exceptional client service and we pride ourselves on guiding our clients and influencers through each step of a project with strategic solutions along the way.

Responsibilities:

The Production Director is an experienced influencer marketer and people manager responsible for providing project leadership and management to a team of Associate Producers, Producers, and Senior Producers. 

This role reports to a SVP of Production and will work closely with Director(s) of Production to manage the growth, structure, and performance of a multi-level production team of 8-12 direct reports, ensuring exceptional delivery across all projects. 

Team Management & Leadership

• Directly manage a group of Associate Producers, Producers, and Senior Producers, with a focus on skill building, career development, mentorship, and coaching to support successful project and business outcomes as well as employee growth. 
• Host 1:1s and team meetings to support individual and overall Production team success, developing structures and forums that promote strong team culture.  
• Identify opportunities for teamwide learning and development, and help evangelize a culture of innovation and learning to ensure functional processes evolve to meet an ever-changing industry. 
• Prepare and host annual review and check-in conversations for Production team members. 
• Provide growth paths and clarity on the necessary skill development for team members’ career advancement.
• As-needed, develop and implement performance plans to address performance challenges.
• Ensure that team feedback, concerns, and questions are surfaced to Production VPs and Executives with thoughtful and strategic solutions for improved functional operations when warranted. 
• Develop and maintain the systems, processes, and QA frameworks that set the standards and expectations for quality production deliverables. and make strong client-facing work possible

Project Oversight & Leadership

• Responsible for executional excellence, quality, and operational rigor of the team and serves as leadership support on a high volume of influencer marketing projects. 
• Partners closely with Client Strategy Directors to assess team output and account risks, and optimize performance and processes to ensure smooth ongoing delivery of work. 
• Leverage production acumen and leadership skills to provide strategic guidance, feedback, tactical advice, and crisis management best practices to direct reports, cross-functional team members, and clients.
• Ensure proper review of influencer lists, timelines, project plans, briefs, weekly reports, and communication to clients and influencers.
• Enable exceptional team output on every project by providing consistent coaching, training, and modeling of standards and expectations. 
• Guide team on effective partnerships with 3rd party vendors, including video production, event production, musicians, artists, and other partners.
• Advise on influencer and agent negotiation, supporting our clients’ business goals while also respecting creators’ creative labor.
• Provide hands-on support to team members in resolving critical performance or resourcing gaps with both short- and long-term solutions.
• Stay informed on new client processes, tools, systems, and directives, and supports driving adoption and rollout across internal production teams.

Revenue Finance & Health

• Ensure team compliance with Production's financial tools and processes, including budget accountability, payments hygiene, budget utilization, and risk management.
• Maintain oversight of their team’s budgets across projects and ensure effective management, tracking, and utilization. 
• Support Production Sr. Leadership and Finance & Operations on the rollout of new systems that impact the Production team, ensuring team training and adoption.
• Flag overages to Sr. Director(s) and SVP to navigate potential overages and develop them into opportunities for expanded program services or scope.
• Provide regular updates on budgets and COGS to the finance team.

Functional Support

• Through engaged and active leadership presence, help lay a foundation for the Production team by providing advocacy for our teams and enthusiasm for our function in team forums.
• Support Sr. Directors & SVPs in creating functional checklists, guides, training, and documentation. 
• Consistently engage with the Director team on functional optimizations, leveraging feedback and learnings from active work to provide strategic ideas for best practices, processes, and team support. 
• Independently develop new processes and roll them out, including gathering input from key stakeholders, researching, testing, documenting, and training.
• Support Sr. Directors and SVP to lead trainings, meetings, and brainstorms to discuss Production processes and ways of working

Requirements

• Minimum 10 years client-facing production or influencer marketing experience (in relevant marketing/advertising industry or similar)
• Minimum 3 years managing a 3+ person team
• Experiencing coaching employees to new positions and enacting performance improvement plans
• A track record of successful process development and rollouts for large teams/organizations (10+)
• Exceptional client services skills, including verbal, written and presentation communication abilities
• Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at once
• An ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content
• Ability to work autonomously with little oversight, as well as strong ability to successfully work cross-functionally to ensure contributions from multiple stakeholders across disciplines are woven into the project work seamlessly
• Is a leader in modeling a positive, enthusiastic approach to work and collaboration
• An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge
• Strong attention to detail and excellent follow-through 
• Great communication skills—both internally and externally

Key Performance Indicators (KPIs)

• Programs managed meet goals for quality, quantity, and adherence to project requirements
• Develops and maintains strong relationships with clients
• Successfully navigates complex programs and deliverables
• Exhibits a proactive, collaborative approach to any project challenges or delays
• Quickly learns and retains information, especially regarding key project processes
• Keeps leadership and cross-functional stakeholders informed and up-to-date on program progress and challenges
• Stays organized and work is consistently accurate and error-free
• Projects a friendly, confident, and professional demeanor both within the organization and to clients and influencers 

Benefits & Team Member Experience

• Medical, Dental & Vision
• Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
• 401k Matching
• Monthly Wellness Stipend
• Remote-First 
• WeWork All Access Membership
• Flex Fridays (after 1PM local time)
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events