RainFocus, one of the most innovative software companies in the heart of Utah's Silicon Slopes, is in search of an exceptional Director, Sales Enablement.
About RainFocus
RainFocus is a leading enterprise event marketing platform powering some of the world’s largest and most sophisticated experiences. Our customers range from global enterprises running Tier 1 conferences to fast-growing organizations executing field marketing, webinars, sales activation, and marketing activation programs.
As RainFocus expands beyond our original enterprise core into new offerings and verticals, we are building a more structured, scalable revenue engine. This role is central to that transformation.
About the Role
RainFocus is hiring a Director of Sales Enablement to help architect and operationalize our next phase of growth.
Reporting directly to EVP of Sales, this leader will be responsible for designing and executing the enablement strategy that drives predictable revenue across multiple products, use cases, and customer segments.
This is not a traditional “training” role. You will own revenue productivity, translating product strategy into field execution, building repeatable sales motions, enabling expansion within existing accounts, and aligning Sales with Marketing, Product, and Customer Success around a unified go-to-market model.
- You will play a critical role in helping RainFocus:
- Scale beyond a limited ideal customer profile
- Successfully expand into adjacent verticals
- Drive account expansion through structured use case selling
- Increase Net Revenue Retention
- Standardize deal execution across Enterprise, Modules, and Base offerings
- Improve forecasting accuracy and pipeline quality
- Accelerate Sales Director ongoing performance
Key Responsibilities:
Go-To-Market EnablementDesign and operationalize enablement for RainFocus’s multi-product platform:Enterprise (Tier 1 Conferences)Modules (Tier 2 Conferences)Base (Conference, Field Marketing, Webinar, Sales Activation, Marketing Activation)Build clear sales motions for each use case, including qualification criteria, discovery frameworks, and next best actionsWorking closely with product marketing, deploy playbooks that translate product capabilities into customer outcomesAccount Expansion & Revenue GrowthPartner with Sales and Customer Success to build a structured account review and expansion frameworkEnable sellers to identify whitespace across use cases within existing accountsSupport adoption of account-based selling strategiesDevelop tools and processes that improve expansion forecasting and pipeline creationSales Process & Execution ExcellenceStandardize opportunity management using Miller Heiman Blue Sheets, MEDDIC (or equivalent)Improve pipeline hygiene, deal inspection, and close plansBuild executive level deal support frameworksDrive consistency in how opportunities are qualified, advanced, and closedImprove Closed Won/Closed Lost deal analysisRep Productivity & PerformanceExecute sales certification programs at the direction of SVP, Strategic GrowthDevise strategies to reduce days in sales stage Work with EVP, Sales to run weekly sales scrum and summarize trends for ELTPartner with Sales VPs and Product Marketing to identify skill gaps and design targeted enablement interventionsHost and coordinate weekly Continuous Sales TrainingWork closely with sales and marketing operations for the rollout of new sales technologies, content, and training across departments, ensuring a smooth, phased transition with minimal disruption to the sales team's daily operations.Strong knowledge of Gong, Highspot and Clay is requiredWork closely with Vice President of AI & Platforms to build a world class internal Agentic AI frameworkSummarize discovery call trendsExtract blue sheet fieldsDraft follow up email templates in GongGenerate account plansIdentify whitespace by product/use caseCross Functional AlignmentServe as the connective tissue between Sales, Product, Marketing, and Customer SuccessAlign field messaging with product roadmaps to ensure it is up to date, certified and consistent across the fieldPartner with Product Marketing on internal product launch readinessEnsure feedback from sales systems informs Group Product Managers and roadmap decisionsMetrics & Operational RigorDefine and track enablement impact metrics (win rates, NRR, pipeline coverage, deal velocity)Work with Sales Ops to build dashboards that connect enablement activity to revenue outcomesContinuously optimize based on data and field feedback
What Success Looks Like (First 12 Months):
Clear, documented sales motions for all RainFocus products and use cases posted in HighspotImproved seller confidence across Enterprise, Modules, and Base80%+ sales teams at 80%+ of goalsHigher quality pipeline and forecast accuracyIncreased account expansion activity and Net Revenue RetentionStrong alignment between Sales, Product, Marketing, CSMs and CSEnablement viewed as a strategic revenue driver, not a support functio
Qualifications
Required10+ years in Sales Enablement, Revenue Operations, Sales Leadership, or related roles in B2B SaaSExperience supporting complex, multi-product enterprise sales environmentsProven success driving revenue outcomes through enablement (not just content creation)Deep understanding of modern sales methodologies (MEDDIC, Miller Heiman/Korn Ferry, Challenger, etc.)Strong executive presence and ability to influence senior stakeholdersExperience working closely with Product and Product Marketing teamsHighly operational, structured, and metrics drivenPreferredExperience supporting expansion into new verticals or adjacent marketsBackground in enterprise software or marketing technologyPrior experience building enablement functions from scratch or scaling them rapidly
Why work at RainFocus?
You’ll step into a highly visible leadership role at a pivotal moment in RainFocus’s evolution. This is an opportunity to help shape how the company grows moving from opportunistic selling to a disciplined, scalable revenue engine. You’ll partner directly with executive leadership and have a meaningful impact on product strategy, customer success, and long-term company value.
As a member of the RainFocus team, you will have the opportunity to experience first-hand the impact of our platform at events around the world. Additionally, RainFocus offers competitive salaries, competitive benefits, 401k, generous PTO, and countless other team building activities.
What are you waiting for? Apply today! We need more talented, hard-working, fun-loving team members just like yourself!
