E-commerce Lead
Bio is a decentralized science protocol that helps launch and grow AI-driven biotech research. It enables scientists to raise funds, create value from their work, and distribute that value directly to their communities. Since 2023, Bio has directed over $50m to global researchers, offering an alternative to traditional pharma funding. Backed by investors like Binance Labs, Northpond Ventures, and Animoca Brands, Bio accelerates real-world therapeutics across longevity, brain health, fertility, psychedelic science, and more.
About Biofy
Biofy is Bio Protocol's commerce layer - a marketplace where cutting-edge, research-backed products created by decentralized science communities (BioDAOs) meet consumers. From longevity supplements to brain-health formulations, Biofy bridges the gap between decentralized research and real-world impact. We're building a new kind of e-commerce platform where product provenance is tracked on-chain and every purchase supports scientific innovation.
About the Role
We're looking for an E-Commerce Lead to own customer acquisition and drive growth for Biofy Shop. You'll operate across paid and organic channels - social, search, email, website - with an obsessive focus on optimization, reach, and conversion. This is a hands-on role for someone with D2C experience who knows how to acquire customers profitably and iterate daily as channels evolve. While experience matters, we believe drive and cultural fit matter most - if you're excited about our mission and passionate about shipping, we encourage you to apply even if you don't meet every requirement.
Responsibilities
Own customer acquisition across all channels: paid social, paid search, SEO, email, content, and website
Plan, execute, and optimize paid campaigns with a focus on CAC, ROAS, and conversion
Continuously test and iterate - creatives, audiences, landing pages, messaging - to improve performance
Build and optimize the end-to-end customer journey from first touch to repeat purchase
Develop email/SMS lifecycle marketing to drive retention and LTV
Analyze performance data daily and make rapid decisions to scale what works
Collaborate with BioDAOs to craft compelling product stories and launch campaigns
Manage and grow organic channels including social media, SEO, and community
Support international fulfillment setup as we scale into new markets
Requirements
5+ years of health, wellness or supplement e-commerce experience at a D2C brand, with hands-on customer acquisition responsibility
Proven track record of scaling paid channels (Meta, Google, TikTok) profitably
Deep expertise in omnichannel marketing - paid, organic, email, website optimization
Obsessive about optimization: you test constantly and let data drive decisions
Strong analytical skills - fluent in CAC, LTV, ROAS, conversion funnels, and attribution
Experience building e-commerce operations from early stage to growth
Self-starter who thrives in fast-moving, autonomous remote environments
Nice to Have
Familiarity with Shopify, Klaviyo, or headless commerce platforms
Interest in Web3, blockchain, or decentralized communities
Experience with influencer marketing or community-led growth
What We Offer
Fully remote work with flexible hours
Competitive salary and token-based compensation
High ownership - you'll shape Biofy's growth strategy from day one
Mission-driven work: every sale supports groundbreaking scientific research
Collaborative team at the forefront of DeSci and biotechnology