eCommerce Director (MAT Cover)
Who We Are
Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jewelled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.Summary
We are committed to delivering exceptional experiences to our community worldwide. As we expand our digital footprint, we seek a dynamic E-Commerce Director to lead our online sales strategy and drive our e-commerce business to new heights.
The E-Commerce Director will be responsible for developing and executing the e-commerce strategy to maximize sales, enhance brand presence, and improve customer experience across all digital platforms. This role requires a blend of strategic vision, technical know-how, and leadership skills to manage a growing team and collaborate with cross-functional departments.
Responsibilities
- Develop and implement a comprehensive e-commerce strategy aligned with the company's growth objectives.
- Identify new revenue opportunities and optimize existing channels to increase market share and profitability
- Perform daily and weekly business reviews, sending out recaps to the broader organization.
- Collaborate with brand marketing and planning teams to align upcoming collections with sales and marketing targets.
- Execute integrated commercial programs across various channels to excel during key online shopping events and reinvigorate replenishment strategy for increased Customer Lifetime Value.
- Translate new campaign launches into customer journeys for the online channel and manage trends curation.
- Oversee execution of merchandising and content strategy for the KAYALI website, identifying specific categories/sub-categories.
- Lead personalization and A/B test strategy while partnering with cross-functional teams to support special requests and ensure seamless execution.
- Collaborate closely with key cross-functional teams to drive qualified traffic and ensure alignment with brand vision.
- Collaborating with the Product Development team to create a roadmap supporting the ecommerce strategy.
- Lead UX analytics and optimizations, focusing on mobile, desktop, and tablet experiences with a data-driven mindset.
- Provide recommendations for site enhancements and leverage analytics tools for in-depth analysis.
- Establish and maintain relationships with external partners, such as digital agencies and technology providers, to enhance e-commerce capabilities.
- Negotiate contracts and manage budgets to ensure cost-effective solutions.
Team Leadership:
- Lead, mentor and develop a high performing e-commerce team
- Foster a culture of innovation and continuos improvement
- Coordinate with cross-functional teams, including IT, logistics, and customer service, toensure efficient operations.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
- Minimum of 12 years of experience in e-commerce, with at least 5 years in a leadership role within the fragrance, beauty, or luxury goods industry.
- Proven track record of driving e-commerce growth and managing large-scale digital marketing campaigns.
- Excellent communication skills with a knack for storytelling and crafting compelling narratives across various digital channels.
- Working knowledge of Salesforce, Google Analytics, Google Search Console, Google Trends
- Ability to lead and challenge external agencies
- Ability to retain and lead a full team, make team members grow through new challenges.
- A leader profile and entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market.
Benefits
- Premium Medical/Dental/Vision coverage
- Find your Magic Days
- Volunteer Day
- Birthday Leave
- Egg Freezing Benefits
- Employee discounts on all Kayali products
- Quarterly product gifting
Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know