Trade Marketing Manager (Americas)
Who We Are
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary
KAYALI is seeking an experienced Trade Marketing Manager will be responsible for leading and coordinating all trade marketing efforts with our sales teams and retailers, supporting the achievement of strategic objectives by providing comprehensive action plans and partnering on execution with our regional teams and retailers. The individual will be responsible for delivering the best in class strategies and marketplace approaches to maximize business results while increasing market share and growth within the region. The Trade Marketing Manager is accountable for overseeing the development of strategic trade plans aligned with brand objectives.
Requirements
Responsibilities:
- Ownership and delivery of compelling brand growth strategy for respective markets in partnership with sales & marketing
- Leverage retailer insights to maximize growth and share with retailers
- Primary liaison between internal and external functions to drive business growth
- Provide active support to the sales & marketing teams to enable the achievement of sales plans
- Serve as the leader for the creation of impactful trade programs that are consistent with the brand’s overall strategies, budget and profit targets
- Responsible for providing all retail partners with timely information on all calendarized programs; liaises regularly with global marketing teams to ensure programs meet regional needs
- Owner of the campaign toolkits, developing a comprehensive bible for all key launches and core activation so that local markets have all information, support assets
- Responsible and accountable for the planning execution of all components of the approved strategy and integrated brand plans to ensure delivery of timely integrated 360 campaigns by the regional teams
- Own development and execution of all customer specific promotional programs
- Responsible for the efficient utilization of trade funds to achieve brand/company goals and growth in sales and market share
- Participate in the development of sales & marketing plans
- Provide tracking and evaluation of trade spending utilization and effectiveness
- Provide guidance, in conjunction with Sales and Demand Planning, for existing and new products forecast with brand priorities and guidelines – maximizing efficiency and deliverables
- Work with Creative, Education, Events and Sales teams to create high-quality and flawless execution at point of sale
- Ideate retailer specific strategies along with sales & marketing, defining marketing priorities, identifying key programs to support, and adjust priorities going forward based on program findings.
- Oversees preparation and delivers presentations for sales and retailer meetings, as well as regional and strategy meetings on an as-needed basis.
Requirements
- 5+ years of related retail marketing experience (beauty and/or luxury experience) Previous experience in fragrance preferred
- Previous experience with:
- End-to-end beauty product launches
- Innovation ideation and retail strategy
- Partnering with global teams to develop regional strategy
- Strong creativity, retail marketing & outside of the box thinking skills
- Excellent team player
- Excellent oral and written communication, analytical, and creative skills
- Financial business acumen is a critical requirement. Understanding ROI, financial levers, and the financial impact of decisions and resources on operational activities
To foster stronger collaboration and connection, we’ll be spending four days each week together in the office. This allows us to build on our team energy, creativity, and culture, while maintaining flexibility for focused work outside the office.
Benefits
- Premium Medical/Dental/Vision coverage
- Find Your Magic Days
- Volunteer Day
- Professional Development Days
- Birthday leave
- Egg Freezing Benefits
- Employee discounts on Kayali products
- Quarterly product gifting