Director, Digital Marketing
Engagement Overview
This is a senior leadership role for a digital marketing strategist who thrives at the intersection of public affairs, paid media, and corporate reputation. You’ll lead the strategy, planning, and execution of tech public affairs communications campaigns — protecting and enhancing client reputation, influencing regulatory and legislative outcomes, and shaping public and stakeholder perception. If you have deep expertise in public affairs messaging, paid digital strategy, and can lead multi-disciplinary teams in a fast-moving, issue-driven environment, this is your moment.
Engagement Type: Contract / Freelance
Duration: 3 Months
Hours/Week: Full-Time (40 hrs) or Part-Time (20 hrs)
Hourly Rate: will confirm once budgets are locked, please list your ideal hourly rate when you apply!
Location: Remote (U.S.-based)
Experience Level: Director (12+ Years)
What You’ll Own
Regulatory Communications & Issue-Based Digital Strategy
- Oversee the development of issue-driven messaging and digital content tailored to policymakers, regulators, business leaders, employees, investors, and other key stakeholders.
- Guide creative strategy and review digital advertising, rapid-response content, executive communications, and thought leadership assets to ensure messaging is accurate, defensible, and aligned with regulatory realities.
- Stay closely attuned to legislative, regulatory, and enforcement developments and adjust marketing strategy in real time to address emerging risks, misinformation, and reputational threats.
Client & Account Management
- Serve as a primary day-to-day client lead, driving corporate reputation and regulatory communications strategy and managing the execution of complex public affairs programs.
- Advise senior executives on how paid media and digital communications can support government affairs, regulatory engagement, crisis preparedness, and long-term reputation management.
- Oversee client communications, campaign planning, and delivery in support of agency partners and executive leadership.
Team Leadership & Cross-Functional Collaboration
- Manage, mentor, and develop team members — helping to build the next generation of agency talent.
- Coach teams on regulatory communications best practices, crisis communications, and risk mitigation in advertising environments.
- Collaborate closely with cross-office and cross-department partners — public affairs, corporate communications, creative, analytics, and media teams — to ensure alignment on strategy, timelines, and reputation outcomes.
Qualifications
What You Bring
- 12+ years of experience across public affairs, brand management, and paid digital marketing.
- Proven track record on complex client accounts delivering successful advocacy and media campaigns.
- Deep knowledge of cross-channel marketing with the ability to think analytically about complex problems.
- Platform fluency across social media channels: LinkedIn, Instagram, TikTok, YouTube, X/Twitter, Facebook, Reddit, and Snap.
- Comfort presenting and briefing everyone from F100 C-suite leaders to cross-functional colleagues at every level.
- High level of organization and precision — you manage scopes, budgets, reporting, and team delivery with excellence across multiple workstreams simultaneously.
- Exceptional writing, presentation, and analytical skills — you can shift between strategic storytelling and analytical reporting without missing a beat.
- Immersed in policy conversation, competitive trends, and the media landscape to fuel real-time relevance.
- Experience managing large teams with multiple layers, with a track record of developing talent and driving professional growth.
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.