Email Marketing Manager

Email has long been a primary marketing tool at the organization, but no one currently owns the channel. With the 2026 season kicking off and email marketing already behind schedule, we need to activate someone immediately. We're seeking a detail-oriented email specialist to take full ownership of email strategy, production, and performance. This role offers the opportunity to establish best practices, create compelling campaigns that drive ticket sales and engagement, and expand support beyond marketing to fundraising, season ticket promotion (renewals and first-time subscriptions), and streaming subscriptions.
 

• Lead end-to-end email campaign management including strategy, design (creating new templates), production, copy-editing, distribution, scheduling, and reporting on KPIs
• Design and build a variety of emails—from conversion-focused sales campaigns to season announcements, event reminders, donor communications, and audience engagement
• Execute campaigns through Wordfly (email platform) and work with Tessitura (CRM) for audience segmentation and tracking
• Ensure impeccable standards in grammar, style, and brand alignment across all campaigns
• Coordinate multiple campaigns simultaneously while meeting strict deadlines aligned with performance schedules and sales initiatives
• Collaborate closely with Marketing, Box Office, Advancement, and PR teams to coordinate messaging and timing
• Define and track key metrics including open rates, CTR, and conversions, delivering regular campaign summaries
• Test deliverability across devices and email clients to optimize performance
• Maintain brand stewardship, crafting emails that embody the unique voice and visual identity
• Work with audience segments including subscribers, single ticket buyers, and donors
• Collaborate with freelance copywriters, designers, photographers, and external vendors
• Document all processes you establish as new SOPs are developed

Qualifications

• 3+ years of digital marketing experience with strong email marketing expertise
• Proficiency with Wordfly (highly preferred) or other email marketing platforms such as Mailchimp or Klaviyo
• Experience with CRM tools that have integrated email marketing capabilities (Tessitura experience a plus but not required)
• Technical understanding of HTML code, email automations, and UI/UX design principles
• Proven track record managing multiple email campaigns targeting different audiences
• Strong copy-editing and proofreading skills with meticulous attention to grammar, messaging, and clarity
• Analytical mindset with ability to track metrics and optimize for higher conversion rates
• Knowledge of email deliverability testing across devices and clients
• Experience with audience segmentation and targeted messaging strategies
• Experience with clients or organizations that have a ticket sales component (bonus)
• Familiarity with Asana for project management tracking (helpful but not required)
• Process-driven approach with ability to create and follow SOPs
• Performing arts or adjacent industry experience is a bonus
• Resourceful, tenacious, and resilient with a sense of humor
• Passion for supporting team success

Additional Information

To Apply

Please submit your resume and share a brief example of a successful multi-audience email campaign you've managed, including key metrics or results.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.