At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…
Reporting to the Senior Manager of Brand Marketing, the Brand Marketing Manager is responsible for ensuring the success of live games. This role involves developing consumer-focused marketing strategies, collaborating with cross-functional teams, managing partner relationships, and staying updated on market trends. The Brand Marketing Manager plays a vital role in orchestrating marketing campaigns and building the awareness of the games..
This role is a full-time, on-site position based 5 days a week at our Downtown LA studio.
In this role, you can expect to:
Key AccountabilitiesStrategic Planning:Execute marketing initiatives aligned with business and brand goals.Develop marketing campaign strategies based on consumer insights to support live games.Orchestrate and execute marketing campaigns, ensuring cross functional team alignment and organization to achieve the business and marketing goals.Marketing Strategy Execution:Execute marketing plans & campaigns for your franchise, ensuring consistent execution.Stay updated on competition and market trends to inform marketing strategies.Research, Analysis and Reporting:Develop comprehensive analyses and post-mortem reports on marketing campaigns.Collaborate cross functionally with various marketing groups, PLE, BD, Live Ips and game teams to interpret and report on campaign results.Stay updated on competition and market trends, collaborating with consumer insights to inform marketing projects.Identify best practices and techniques, both within and outside of the gaming industry, to drive marketing innovation.Content Creation & Coordination:Develop comprehensive creative briefs for internal and external creative services providers to create effective marketing assets such as trailer, custom videos, illustrations, and various other marketing collateral.Relationship Management:Build relationships with Marketing, Game Development, and Licensing partners.Assist with partner and vendor relationships for marketing initiatives. Partner with Business Development & Senior Manager, Brand Marketing to represent brands with 1st party partners.Contribute to and participate in licensor and partner relationships to enhance collaboration and co-marketing opportunities.Work with external partners to coordinate campaigns, analyze shared results, and manage select partnerships.Provide regular reporting on key game KPIs and marketing campaign results to licensors (and partners as needed).Cross-functional Collaboration:Collaborate with development teams, ensuring alignment between product offering and marketing efforts.Provide daily brand and marketing leadership to cross-functional teams.Collaborate closely with creative services to feed into capacity planning, ensuring that marketing campaigns are planned with the appropriate lead time and comprehensive creative briefs.
To be successful in this role, your background includes:
Bachelor's degree in Marketing, Business, or related field or equivalent experience.3+ years of experience in brand marketing, preferably in the gaming industry.Understanding of consumer insights and their application in marketing.Strong leadership and cross-functional collaboration skills.Budget management and financial analysis proficiency.Excellent communication and presentation skills.Ability to thrive in a fast-paced, dynamic environment.Passion for gaming and gaming culture knowledge.Strategic thinker with a track record of achieving results.
Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:
Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, and disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.Flexible Spending Accounts: our benefits include commuter benefits, additional healthcare spending, and dependent care.401K Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program for their 401K.PTO and Parental Leave: we offer paid parental leave, unlimited paid time off, paid time off for volunteering, sick leave, and holiday closures.Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.Learning and growth: we encourage people to grow both personally and professionally, and support this through regular lunch & learns and a stipend to a LifeBalanced account, which can be applied to learning as well as other personal expenses.Pay transparency: we share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion. Cool spaces: our offices are in San Francisco, Los Angeles, Vancouver, Montreal.. Whether it’s trying new local eats while enjoying the view in downtown SF or DTLA - we want our people to feel like their time spent in office is worthwhile!Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site!
Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.
We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!
About Kabam
Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.
Kabam’s games,
Marvel Contest of Champions,
Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.
Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games.
Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
