Consumer Insights Specialist
Consumer Insights Sr. Manager - Contract Opportunity
Are you a seasoned consumer insights professional with a passion for uncovering what makes consumers tick? Do you thrive on transforming data into compelling narratives that drive brand strategy? If so, our ultra-filtered milk company is looking for you to join our dynamic team!
About the Role
Ready to dive deep into the minds of consumers and shape the future of a beloved brand? As our Consumer Insights Sr. Manager, you'll be the strategic partner for our Core Power brand, working hand-in-hand with Brand Marketing and Category Commercial teams. Your mission? To deliver actionable insights that fuel growth and innovation.
Compensation & Key Role Information:
- Hourly Rate: $70/hour
- Contract Duration: 3 months
- Location: Hybrid (Chicago strongly preferred), up to 2 days per week in office with flexibility
- Weekly Hours: 40 hours/week
What You'll Do
In this pivotal role, you will:
- Lead Custom Research: Design and execute impactful qualitative and quantitative research projects, including focus groups, product testing, and creative evaluations.
- Support Brand Health: Partner with vendors to maintain and enhance ongoing brand health tracking initiatives.
- Drive Strategic Planning: Contribute to 2026 planning by facilitating learning agenda discussions and budget considerations.
- Foster Collaboration: Work collaboratively with the end-to-end Core Power team to embed insights into every aspect of the brand.
- Analyze and Synthesize: Leverage your expertise in POS and consumer panel data (Nielsen/IRI, Numerator) to uncover critical trends and opportunities.
- Communicate Effectively: Translate complex data into clear, concise, and persuasive insights through exceptional storytelling and presentation skills.
Qualifications
- A Bachelor’s degree in Marketing or a related field.
- Proven experience in leading custom qualitative and quantitative research.
- A strong preference for experience within the Food & Beverage industry.
- Demonstrated experience with POS and consumer panel data (e.g., Nielsen/IRI, Numerator) is highly preferred.
- Experience leveraging various data sources like Nielsen POS, Panel data, Mintel, Kantar, etc. (Primary research examples: Brand health tracker (ongoing); Creative testing, focus groups, flavor TURF, segmentation analyses, distinctive assets, pricing, MMM)
- Exceptional verbal, written, and interpersonal communication skills, with a knack for influencing and collaborating across all organizational levels.
- A strong preference for candidates located in or willing to relocate to Chicago for a hybrid work arrangement (2 days/week in office, with flexibility).
This is a W2 role. If you're ready to make a significant impact and contribute to the success of a growing brand, we encourage you to apply!
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.