Email Marketing Manager

You’ll join Marie Curie’s Digital Marketing. The team focused on building a modern, data-led approach to marketing, playing a central role in how we engage supporters. Working closely with Fundraising, CRM, Data & Insight and Creative teams, you’ll help deliver integrated, audience-first campaigns that drive both income and long-term supporter relationships.

As Email Marketing Manager, you’ll own the strategy and delivery of Marie Curie’s email and owned-channel programme. From campaign execution to lifecycle journeys and personalisation, you’ll ensure every message is timely, relevant and impactful. Your work will directly contribute to increasing supporter engagement, improving conversion, and growing income - helping Marie Curie reach more people and provide vital care and support across the UK.

This is a high-impact role at a pivotal moment, as we invest in new technology, including Dynamics 365, and expand our use of email, SMS and WhatsApp to transform how we connect with supporters.

Your Impact:

• Lead the end-to-end delivery of email campaigns, from planning and build through to testing, deployment and optimisation.
• Own the owned-channel programme across email, SMS and WhatsApp, ensuring a joined-up, audience-first supporter experience.
• Develop and optimise automated lifecycle journeys (welcome, nurture, conversion, retention and re-engagement).
• Work with data teams to deliver segmentation and personalisation strategies that improve relevance and performance.
• Manage the communications calendar, balancing multiple campaigns and priorities across teams.
• Drive a test-and-learn approach, continuously improving performance through experimentation and insight.
• Monitor and report on performance, translating data into clear recommendations and actions.
• Collaborate with stakeholders across fundraising, digital, CRM and creative teams to deliver integrated campaigns.
• Line manage and develop a small team, supporting their growth and performance.
• Ensure all activity meets GDPR, PECR and data governance standards, maintaining strong compliance across channels.

Key Requirements

• Proven experience managing email marketing programmes, ideally in a charity or customer-focused environment.
• Strong understanding of email marketing best practice, including deliverability, accessibility and conversion optimisation.
• Experience using marketing automation platforms (e.g. DotDigital, Salesforce Marketing Cloud or similar).
• Demonstrable experience developing automated journeys and lifecycle communications.
• Strong analytical skills, with the ability to interpret performance data and drive improvements.
• Experience with audience segmentation and personalisation.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and stakeholder management skills.
• Previous experience managing or mentoring team members.

Please see the full job description HERE.

Additional Information

Application & Interview Process

• As part of your online application, you will be asked for a CV and supplementary details. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role.
• Close date for applications: 5 April 2026. We encourage early applications as we may close the job advert sooner, once we receive a sufficient number of applications.

Salary: £36,900-41,000 per annum (plus £3,500 London Weighting Allowance if applicable)

Contract: Fixed-term (12 months), full-time (35h per week)

Based: Home-based with regular visits to our London office (once a month) or hybrid working with 2 days a week in the office.

Benefits you’ll LOVE:

• Flexible working. We’re happy to discuss flexible working at the interview stage.
• 25 days annual leave (exclusive of Bank Holidays)
• Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
• Loan schemes for bikes; computers and season tickets
• Continuous professional development opportunities.
• Industry-leading training programmes
• Wellbeing and Employee Assistance Programmes
• Enhanced bereavement, family friendly and sickness benefits
• Access to Blue Light Card membership
• Subsidised Eye Care

At Marie Curie, our values are central to everything we do. They guide how we care for people, how we work together, and how we make decisions every day. We are committed to creating a workplace that is safe for everyone — staff and volunteers alike — supportive, inclusive and rewarding.  We take stringent steps to ensure that anyone who joins our organisation are suitable for their roles and are committed to safeguarding all our people from harm. We actively consider our impact on the planet, embedding sustainability into everyday decisions to create a lasting, positive difference for the individuals we care for and the world we share.

We believe everyone should have the opportunity to thrive and fulfil their potential. Marie Curie is deeply committed to diversity, equity and inclusion, recognising both the social justice imperative and the strength a diverse workforce brings.  We actively encourage applications from people of all cultures, perspectives and lived experiences.

We are happy to make reasonable adjustments throughout the recruitment process. If you require any support, please contact us at recruitment@mariecurie.org.uk.

Every application we receive is personally reviewed by a member of our Talent Acquisition team, and in return, we ask that your application authentically reflects you — your experience, perspective and voice.