Email Strategist - CO
About the Role:
As a key member of our team, you will play a pivotal role in supporting clients' day-to-day tasks while driving towards broader, long-term objectives. Your responsibilities encompass a diverse range of activities aimed at account management, optimization, and the creation, management, and reporting of campaigns.
Responsibilities include but are not limited to;
- Support clients’ day to day tasks while driving towards longer term objectives
- Account management and optimization
- Responsible for driving, creating, managing, optimizing and reporting on campaigns
- Interface and partner with SBUs such as creative, client service and analytics
- Build and manage promotional, transactional, lifecycle, and triggered campaigns that drive growth, and retention
- Provide campaign recommendations based on KPIs and campaign performance
- Conduct AB testing to test measures to improve performance
- Planning weekly/monthly campaign calendar
- Weekly reporting
- Perform end-to-end project development, including building, testing, quality assurance, segment creation, proof submission, and deployment monitoring
Requirements
- 1-2 years experience in lifecycle email marketing or CRM, preferably at an agency, brand, or ad tech partner
- Previous experience with marketing automation software
- Working knowledge of Excel
- Ability to present data and strategy to clients in a meaningful way
- Interest in pursuing a career in performance-oriented lifecycle marketing
- Microsoft suite experience
- ESP migration experience
- Experience with ESP reporting, Google Analytics
- Experience editing HTML
- Experience with SMS
- Expertise with Braze (data extensions, testing, dynamic live proofs, etc.)
Our interview process includes, but is not limited to, the following:
- Cognitive Aptitude and Typing Test
- Logic assessment on Excel
We offer a competitive salary and benefits based on ability level, including:
- Base salary DOE
- Unlimited vacation policy
- Monthly phone/internet and food stipend
- Health insurance coverage
- Professional Development Program
- This is a fully in-office role. Candidates must be available to work on-site five days a week. (Based in Bogotá, Colombia)
Note. Please submit your resume in English.
About WITHIN & Brkfst.io
WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.
Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Check out some of our work!
Brkfst.io is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale.
We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we’re looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more!
This is a very ambitious project and our roadmap is full of exciting features, so we’re looking for people who love innovation and want to be challenged. We’re a small team of scrappy individuals who are growing fast, and we’re looking for someone to grow with us.
We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.
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Locations
- New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States
- Bogotá: WeWork Av. Carrera 19 #100-45 Usaquén, Piso (Floor) 10, Bogotá, Distrito Capital de Bogotá 110111, Colombia
- Mexico City: Av. Paseo de la Reforma 296, Piso (Floor) 25, Oficina 111, Ciudad de México, CDMX 06500, México