Senior Creative Lead (Freelancer)

About the Role

At WITHIN, we champion growth, innovation, and forward-thinking creativity. Now, we're looking for a Senior Creative Lead freelancer who embodies this ethos: a talented, multidisciplinary creative who can ideate, design, and craft our clients’ digital narratives. Boasting several years of experience in the realm of digital content creation with a strong social and digital portfolio, you know what it takes to grow brands through exciting, engaging, and beautiful content. 

Responsibilities

• Performance-Focused Content Creation: Craft content with intent. From ideation to execution, you’ll be charged with weaving our clients’ visual identity, voice, and ethos into groundbreaking content, pushing engagement and metrics beyond set KPIs.
• Multifaceted Ideation and Creative Development: You’ll brainstorm, concept, plan, produce, edit, and write copy for content within a lean structure to bring ideas to life.
• Trend Analysis & Application: Vigilantly monitor the digital sphere. Absorb emerging social trends, ensuring our content remains at the front of relevance and innovation. When a trend surfaces, you're already brainstorming how to adapt it to our unique brand narrative.
• Detail-Oriented Post-Production & Delivery: Ensure each content piece undergoes rigorous post-production process & QA. From video edits, image selection, retouching to quality checks, every detail matters.
• Operational Mastery: Command multiple projects. Adhere to tight schedules, and ensure an iterative approach, valuing feedback and refining accordingly.

Requirements

• Solid Track Record: 4-5 years in the trenches, creating and producing paid and organic social content. Your portfolio should echo your proficiency.
• Technical Prowess: Deep knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Figma, and Capcut. Photo+Video Camera operations, audio recording nuances, and lighting techniques should be second nature to you.
• Studio Proficiency: Over 3+ years planning/running in-studio shoots. This entails everything from setting up the perfect shot to ensuring the lighting captures our clients’ energy.
• Intuitive Insights: A holistic grasp of the social media landscape is crucial. This entails understanding not just the emerging trends but the undercurrents shaping them.
• Versatility: Equally adept at team-based and solo projects. The ability to pivot between collaboration and independent endeavors is crucial.
• Rapid Adaptability: A dynamic environment isn't a challenge but an opportunity. This role demands proactive problem-solving and an innate drive.
• Excellent Communication Skills: The ability to communicate well with clients and internal stakeholders is a must. 
• Production Budget Management: Ability to bid, forecast, keep a running total, and reconcile wrapped budgets for your shoots is a must. 

Nice to have:

• Generative AI Experience: Proficiency in Midjourney, Stable Diffusion, ChatGPT a plus 
• Retouching: Photo retouching a plus
• Styling & Set/Prop Design: Experience with wardrobe selection & curation, set design, prop selection and styling 
• Food & Beverage Production: Experience generating content for food & beverage brands, particularly alcohol & spirits, that’s awesome. 
• Fashion/Retail Production: Experience generating content for retail and/or fashion brands, definitely a plus as well.  

We offer a competitive rate based on education, experience, and skills level ($22-$95)

• Level 1 - $22-$36
  
  • Level 1 - Possesses essential capabilities.
• Level 2 - $36-$51
  
  • Level 2 - Possesses developing capabilities.
• Level 3 - $51-$66
  
  • Level 3 - Possesses notable capabilities.
• Level 4 - $66-$81
  
  • Level 4 - Possesses strong capabilities.
• Level 5 - $81-$95
  
  • Level 5 - Possesses advanced capabilities.

As this is a freelancer role, hours can fluctuate weekly.