Event Producer
About FLORA
We build creative tools for the new creative class—an intelligent canvas where the best AI models enable professional craft. We're a team of ~20, with $52M of capital raised from exceptional investors like Redpoint Ventures, Hanabi Capital, Menlo Ventures, Justin Kan, and Gabe Whaley (founder of MSCHF). Our customers span a variety of creative industries and include Pentagram, Lionsgate, and Nike.
About the role
We’re looking for an Event Producer to architect and execute all FLORA events—from high-touch hosted experiences like our Bacchanalia series and creative dinners, to industry conferences, activations, and partner events where FLORA shows up in the world.
This role blends creative production and operational excellence. You’ll design experiences that attract and inspire our ICP, create systems that make events repeatable and scalable, and partner with Marketing, Partnerships, and Sales to turn events into community growth, relationships, and customers.
How You’ll Make an Impact
FLORA-Hosted Events
Design and produce FLORA events end-to-end—from concept and experience design to logistics, run-of-show, and on-site execution (e.g., Bacchanalia series, parties, dinners, workshops, hackathons, and other new event concepts)
Curate, invite, and engage the right audiences across our creative, brand, agency, and enterprise ICPs.
Partner closely with Sales to structure follow-up workflows that convert event energy into enterprise conversations and opportunities.
Own vendor management (venues, rentals, AV, F&B, performers, staff) and maintain a strong network of reliable partners.
Ensure brand consistency and creative excellence across all FLORA experiences.
FLORA-Attended Events
Map the external event landscape—triaging inbound invitations, identifying high-potential conferences, festivals, summits, and industry gatherings.
Define FLORA’s participation strategy (e.g. speaking, sponsoring, exhibiting, hosting side events, attending, etc.).
Lead outreach and negotiation with event organizers; secure speaking slots, sponsorships, booths, and activations.
Coordinate internal teams for on-the-ground attendance—logistics, schedules, prep docs, materials, and roles.
Build repeatable systems and SOPs that help FLORA teammates represent the company effectively, build relationships efficiently, and drive conversions.
Track event performance and ROI—e.g. relationships formed, new customers, enterprise leads, etc.
Cross-Functional Partnerships
Collaborate with Brand to produce event assets, visual identity moments, and creative activations that bring the brand to life.
Work with Sales to ensure events have clear goals, lead capture mechanisms, and strong post-event conversion workflows.
Partner with Marketing to integrate events into broader campaigns, ICP targeting, and storytelling initiatives.
What We’re Looking For
5+ years of end-to-end event production experience—across both large-scale experiential activations and intimate, curated gatherings.
Deep familiarity with the creative and cultural landscape in New York City—including new media art, art and design communities, and emerging creatives. You understand the ecosystems our events live in and can curate talent, collaborators, and audiences accordingly.
Creative thinker with operational discipline. You can concept imaginative, brand-aligned experiences while managing budgets, vendors, and logistics.
Exceptional event instincts and taste. You know how to integrate purpose, place, people, production, and programming into an immersive experience.
Meticulous project manager. You run tight timelines, keep every detail accounted for, and always know what’s on track, what needs attention, and how to get every workstream aligned.
Personable and empathetic. You naturally understand how to attract, host, and build trust with creative professionals, event attendees, and the broader community.
Passionate, purpose-led, and all-in. You are obsessed with working towards our vision and spreading it to the world.
Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you.
Relentless focus on efficiency and effectiveness. You prioritize the highest-leverage activities that have the highest ROI.
Ownership mindset. You act like an owner - you have the highest standards of accountability for your work and proactively improve anything you see.
Nimble. You iterate continuously (without spinning wheels), execute with an extreme sense of urgency (every minute counts), and dive into new problems & opportunities seamlessly.
High bar for excellence + low ego. You're driven to win at the highest level. You seek and welcome feedback, and do what's best for the company and team.
Service mentality. You constantly think about how you can serve and provide value to others - to customers, partners, and teammates.
Daring. You bring to life bold, original ideas.