Events Marketing Manager

Your Role:

As Alpaca’s Events Marketing Manager, you’ll own the end-to-end event strategy, planning and execution that grow Alpaca’s presence across two diverse yet core audiences: institutional partners and our developer-first, retail community.

Your mission is to deliver high-impact virtual and in-person experiences from executive conferences to developer workshops while building integrated promotional plans that drive its awareness, engagement, and measurable business outcomes. You’ll turn events into a repeatable engine for community growth, brand trust, and pipeline influence that works cross-functionally with Marketing, Product, Sales, and Business Development.

This role is an individual contributor reporting directly to the Marketing Director.

Alpaca’s Marketing team is 100% remote and distributed across North America, Europe and Australia.

Core Timezone: Pacific, North America to Greenwich Mean Time (with 5 working hours overlapping in Eastern, North America)

Things You Get To Do:

Event Strategy & Planning (B2B + B2C)

• Develop and own Alpaca’s annual events strategy for both institutional and developer audiences: defining goals, target segments, formats, and success metrics.
• Build an integrated event calendar spanning conferences, trade shows, partner events, webinars, workshops, hackathons, and community meetups.
• Partner with Sales, Business Development, and Product to prioritize the right events for pipeline, relationship-building, and product adoption.

Own event budgets and vendor relationships, ensuring efforts are cost-effective and aligned with business objectives.

End-to-End Event Management

• Lead all logistics for virtual and in-person events: venue selection, AV, catering, swag, registration, travel coordination, speaker management, and run-of-show.
• Manage external agencies and vendors (event production, creative, AV, etc.) when needed while maintaining high quality and consistency.
• Coordinate speaker prep and talking points for Alpaca executives, product leaders, and customers/partners.

Ensure a premium, professional attendee experience from pre-registration through post-event follow-up.

Marketing & Promotion

• Own go-to-market plans for each event: positioning, messaging, audience targeting, and promotional timelines.
• Work closely with the content and design team members to create compelling assets (landing pages, emails, social posts, decks, one-pagers, signage).
• Segment and tailor messaging for B2B decision-makers versus developers and builders.
• Plan and execute integrated campaigns across email, social, partner channels, and community platforms to drive registrations and attendance.

Collaborate with Sales and Business Development to secure partner participation (panels, case studies, co-marketing activations).

Community & Developer Engagement

• Use events as a primary lever to grow and activate Alpaca’s developer and grassroots communities.
• Host and support developer-first events such as hackathons, office hours, technical workshops, and product launch sessions.
• Engage with the community across relevant channels (Slack, Reddit, X, LinkedIn, YouTube) before and after events to extend impact and keep conversations going.

Gather feedback from institutional clients and developers at events to feed into Product, Marketing, and Customer Success.

Measurement, Reporting & Optimization

• Define clear KPIs for each event (registrations, attendance, lead quality, pipeline impact, NPS).
• Track performance using analytics, CRM, and marketing tools; report outcomes and insights to stakeholders.
• Continuously optimize event formats, messaging, targeting, and operations based on data and feedback.

Who You Are (Must-Haves):

• Proven ability to own the full lifecycle of events: strategy, planning, promotion, execution, and post-event measurement
• Strong project management and organizational skills; you’re comfortable juggling multiple events, timelines, and stakeholders in a fast-paced environment
• Excellent communication skills (written and verbal) with the ability to tailor messaging to both executive-level institutional audiences and hands-on technical users
• Familiarity with tools such as CRM/marketing automation platforms, webinar and virtual event platforms, and event management/registration tools
• Data-driven mindset with experience tracking event metrics and turning insights into actionable improvements
• Comfortable working cross-functionally with Sales, Product, Business Development, and Marketing to align events with business goals
• A genuine interest in fintech, APIs, financial markets, and/or developer ecosystems

Bonus Points: 

• Background in fintech, SaaS, or capital markets
• Prior experience running events for developer ecosystems (e.g., API platforms, SDKs, tools, or cloud services)
• Experience in managing virtual and in-person events, with the ability to multitask and coordinate logistics