Director of Digital Marketing
Get to know us
Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 175,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.
Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.
Ideals Board: Board and leadership collaboration platform for faster, safer, and more compliant decision-making.
The role
We’re now hiring a Director of Digital Marketing to lead and evolve our global digital growth engine.
This is a senior, high-impact leadership role, responsible for defining and delivering our performance marketing strategy across paid media, organic/SEO, experimentation, and analytics. You’ll lead a talented team of ~15 marketers and agency partners, manage a multi-million euro global budget, and work closely with senior leadership to drive measurable growth at scale.
This role is ideal for someone who is both strategic and hands-on, a digital leader who can shape the vision, develop people, and go deep when needed to diagnose, optimise, and drive performance.
What you will do
Own the global digital growth strategy, spanning performance marketing, experimentation, and analytics
Lead, coach, and scale a high-performing digital marketing team of ~15 specialists and agency partners
Drive full-funnel acquisition through paid media, SEO, programmatic, CRO, and integrated campaign delivery
Oversee multi-million euro budgets with rigorous scenario planning, forecasting, and yield optimisation
Manage campaign planning and execution end-to-end - from concept and targeting to creative and channel mix
Build and scale an experimentation roadmap - driving structured testing to accelerate growth and learning
Use GenAI tools to improve production efficiency, automate workflows, and speed up go-to-market delivery
Partner with Design, Content, Product Marketing, and Regional Field teams to ensure campaign excellence
Optimise the marketing tech stack across tagging, attribution, activation, analytics, and CRO tooling
Work closely with Sales, BI, and RevOps to improve tracking, funnel conversion, and marketing-sourced pipeline
Monitor competitive activity and market shifts to inform digital strategy and identify new growth levers
What you bring
7+ years of experience in global B2B performance marketing, ideally in SaaS or adjacent software industries
4+ years leading and developing teams, with a track record of growing both people and results
Proven experience owning and optimising digital marketing budgets at scale, with a bias for impact
Deep channel expertise across paid search, paid social, SEO, CRO, and multi-channel digital campaigns
Demonstrated success running structured experiments and growth programs - not just always-on acquisition
Confidence using GenAI to accelerate output, automate tasks, and improve digital delivery
Analytical strength - comfortable building and interpreting dashboards, forecasts, and performance models
Experience managing agency relationships and cross-functional collaboration across global teams
Hands-on, pragmatic mindset - equally comfortable setting strategy and digging into channel-level performance
What we offer
We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.
For your best work
Remote-first flexibility to shape your ideal workday
Home workplace budget
Co-working expense coverage
Individual IT budget for extra equipment
Top-tier tech and AI-powered tools
For your growth
Access to Ideals Academy with numerous courses
Investment in external learning and development activities
Guidance in Personal Development Plan creation
Professional literature and subscriptions coverage
Support of your passion as a speaker or writer
Internal talent mobility opportunities
For your well-being
Tailored Wellness Package for your physical and mental health
Funding for sports competitions
Paid health-related time-off
25 business days of annual leave
NEST pension program contribution
Extra perks
Team-building offline and online events
Budget for local gatherings in global locations
Generous internal referral program
Our culture
Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we are able to create a team where talents feel at ease and are able to work to the best of their abilities.
Ideals is an equal opportunity employer
Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.