Executive Creative Director (Social-First)
ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +300, servicing a diverse client all around the region.
The PITCH
We are hunting the India landscape for a visionary and driven Executive Creative Director (ECD). This role is responsible for driving the creative vision, output, and operational excellence of VaynerMedia’s social-first creative engine in your market. You will lead multidisciplinary teams across social, video, edit, creators, design, and production—delivering culturally resonant, platform-native work that builds brands, moves business, and grows viewbanks at scale.
This role shapes the creative floor: the systems, the talent, the standards, and the performance mindset that power Vayner’s 2026 model.
This is a full-time, senior-level role with a reporting structure to the Head of Creative, APAC.
What You’ll Do
Creative Leadership
- Lead the creative output across creator-led content, and brand campaigns.
- Architect and implement social-first creative systems (SMAX, SMASH, CAIT, SIC).
- Build and maintain a high-performing creative culture centered on audience-first ideas, platform instincts, and retention-driven craft.
- Translate client objectives into social-first, social-centred, organic-reach-focused, platform-agnostic work — covering the full range of output from fast social ads to multi-format, social-informed campaign systems.
Content + Platform Mastery
- Ensure every SMA performs with platform-native excellence (TikTok, Reels, Shorts, YouTube, Meta, etc.).
- Drive scaling of social-first ads: 1 idea → 10–100 assets across formats.
- Review and elevate edits, pacing, hooks, transitions, and retention.
- Build and nurture teams that drive consistent reach for brands
Team Building & People Leadership
- Build, mentor, and scale creator teams (writers, views editors, Shoot-editors, creators).
- Define skill trees, growth paths, performance expectations, and creative standards.
- Foster multidisciplinary collaboration across strategy, media, analytics, production, and client teams.
- Recruit and develop “unicorn” talent at the intersection of social × video × edit.
Client Leadership
- Lead senior client conversations with clarity, conviction, and platform literacy.
- Present creative logic, content systems, and performance thinking confidently.
- Build trust through iterative, data-informed creative problem solving.
Operational Excellence
- Use data, insights, and performance analytics to guide creative decisions.
- Implement creative workflows that balance quality, speed, and volume.
- Partner closely with production, media, and creator teams to drive consistent delivery.
- Understand, implement, and create AI-centric use cases and workstreams that drive both efficiency and creative impact.
We treasure kindness and ‘yes-and’ attitude. We believe that these qualifications lead to success in the Executive Creative Director role for our growing APAC family --
What We’re Looking For
- Deep mastery of social platforms — hooks, retention, pacing, editing fundamentals, and feed physics.
- Fluency in video and editing vocabulary; ability to evaluate and elevate cuts.
- Proven ability to build and lead hybrid creative teams at scale.
- Strong understanding of creator ecosystems, UGC workflows, affiliates, and talent-led storytelling.
- Comfort with high-volume output and rapid iteration cycles.
- Strong cultural intelligence and storytelling with the ability to build content and that resonates locally while scaling regionally.
- Clear communicator with strong client leadership presence.
- Ability to turn creative thinking into systems, not one-offs.
Nice-To-Haves
- Experience with multiple APAC markets or multinational brand portfolios.
- Exposure to creative automation, AI workflows, or 3D/VFX pipelines.
- Background spanning both brand storytelling and performance content.
- Multilingual content or localization experience.
- Production or studio leadership experience.
What You’re NOT
- A campaign-only thinker without platform instincts.
- Someone who prioritizes polish over speed and output.
- Afraid of data, iteration, or performance-based creative decisioning.
- Dependent on traditional hierarchical creative processes.
- Someone who waits for briefs instead of building systems proactively.
Success Looks Like
- A fully functioning creative floor with clear skill trees and ownership.
- Measurable improvements in retention, engagement, and content performance.
- Repeatable formats (viewbanks) established for key brands.
- Strong creator pipelines contributing to scaled content delivery.
- Consistent Social Media Ad Excellence across clients.
- Healthy team growth, culture, and retention.
- Recognition as a trusted creative leader internally and with clients
What you should know about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
P.S Send us your portfolio --- always excited to see some unicorn talents :)
#LI-Onsite