VP, Strategy

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics.  We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts – all manifesting in social – that inform our strategic recommendations.  Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy, and plan for attention.

KEY AREAS OF RESPONSIBILITY

• Partner across interdisciplinary teams to create and foster insights, sophisticated social strategies, creative thinking, and guide best-in-class execution. 
• Bring a knowledge of the competitive landscape as it pertains to scalable qualitative insights, business dynamics, and category headwinds, to deliver meaningful results for our clients.
• Compose briefs that inspire creative teams, and steer and facilitate brainstorms and workshops.
• Direct the strategic development of client presentations delivering clear, compelling and persuasive communications to all stakeholders.
• Drive the development of new insights, cultural expertise, and methodologies for cultural analysis to ensure our brands and clients are culturally relevant.
• Own new business process from beginning to end. Includes driving strategic deliverables, preparing briefs, workshops and presentations. 
• Partner with the other functional leadership to optimize and look for opportunities across the client portfolio for strategic growth of business.
• Attend relevant client briefings, interrogating the brief, and diagnosing the often ‘internal motivations’ not explicitly written in the briefing documents
• Build and maintain senior client and external agency relationships.
• Accountable for managing growth and development of direct reports, including goals and action planning, performance reviews, and carving out opportunities for their continued L&D

EXPERIENCE/KNOWLEDGE REQUIRED

• 12-20 years experience with strategically building brands at a top agency, working for Fortune 500 clients – Beauty and/or Retail brand is strongly preferred 
• Must have experience understanding the intersection of business strategy, consumer insights, and digital behavior in grounding purposeful ideas that drive brand relevance and business results. 
• Deep expertise and instincts of day-to-day culture across the social landscape and/or specialized focus in specific niches or subcultures, in order to provide actionable recommendations for brands
• Ability to review qualitative + quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Self-motivated and demonstrates initiative in identifying business opportunities, discerning a clear path forward and acting upon them swiftly.
• Understands multiple channels of communication and connection, and their role in brand and content marketing.
• Proven leadership experience and recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output.
• Proven ability to interact with and influence people at all levels of an organization, fostering strong cross-functional teamwork and collaborative results.