FBS - SEO (Search Engine Optimization) & GEO Specialist

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

Role Description:

Team Function:

• This position would sit within the SEO & GEO team as a larger part of our Digital Acquisition & Growth Marketing team.
  
  Role Description
• Candidate will focus on GEO (generative engine optimization) and SEO (search engine optimization) strategies with the goal of increasing Farmers.com visibility across LLM/AI search such as Google AIO, ChatGPT, Perplexity, etc.
• Efforts will focus on both onsite improvements as well as offsite improvements including obtaining external citations.
• Actively performs outreach efforts to relevant sites and is able to articulate our goals and asks for each project.
• Responsible for executing action plans on deadline, connecting with other teams to complete projects, reporting on project status, benchmarking, and report building.
• Works on complex projects and executes on results-oriented solutions for organic and AI search.
• Acts as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
• Develops project plans, schedules and measures project success.
• Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
• Executes on detailed tasks, project deliverables and schedules throughout the project development.
• Identifies project risks and priority issues.

Requirements

English Proficiency

• Fluent

Other Critical Skills

• Search Engine Optimization
• GEO - Advanced
• Digital PR - Intermediate

Software / Tool Skills

• Brightedge
• Semrush
• Ahrefs
• seoClarity
• Google Lighthouse

Benefits

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Flexible work arrangements
5. Dynamic and inclusive work culture within a globally renowned group
6. Private Health and Dental Insurance
7. Pension Plan
8. Meals tickets
9. Life Insurance