Field Marketing Lead

Reports to: Head of Marketing

Location: San Francisco and/or NYC

About the Role

Campfire is looking for a Field Marketing Lead to own and scale our experiential marketing strategy. You'll be responsible for our flagship Finance Forward AI Summit, our roadshow programs, partner events, and all field marketing that brings our brand to life. This role is perfect for someone who's built event programs from the ground up, knows how to drive pipeline through experiences, and is ready to take our events to the next level. You'll manage a Field Marketing Specialist and work cross-functionally to ensure every event we host drives tangible business outcomes.

What You'll Do

Own our events strategy and calendar:

• Build and manage our annual events calendar across owned, sponsored, and partner events

• Drive our events strategy as we expand internationally

• Lead the strategy, planning, and execution of Finance Forward, our flagship AI Finance Summit

• Develop our roadshow strategy to bring Campfire to key markets

• Partner with sales and product on strategic event investments and sponsorships

Manage and scale field marketing programs:

• Manage our Field Marketing Specialist who owns dinners at scale, tradeshows, and webinars

• Build scalable playbooks and systems for repeatable, high-quality event execution

• Establish clear processes for pre-event promotion, day-of execution, and post-event follow-up

• Create templates and documentation that allow the team to move faster without sacrificing quality

Execute flagship events end-to-end:

• Own all aspects of Finance Forward: venue, speakers, content, production, attendee experience, sponsorships

• Design and execute roadshow events in key markets

• Build partner event programs that drive co-marketing and co-selling opportunities

• Manage event budgets, vendor relationships, and logistics

Drive measurable business impact:

• Work with sales and marketing to set clear pipeline and revenue goals for each event

• Track and report on event performance: attendance, engagement, pipeline, ROI

• Use data to optimize event strategy and double down on what's working

• Ensure seamless handoff from marketing to sales for event-generated leads

Build community and brand:

• Create experiences that resonate with modern finance and operations leaders

• Position Campfire as the thought leader in AI-native finance through event content and programming

• Build relationships with key customers, partners, and influencers in the finance community

• Turn events into moments that people remember and talk about

Who You Are

Must-haves:

• 6+ years of experience in field marketing or events, ideally in B2B SaaS or fintech

• Proven track record of executing large-scale events (200+ attendees) from concept to completion

• Experience managing direct reports or coordinating across cross-functional teams

• Strong project management skills with ability to juggle multiple events simultaneously

• Data-driven approach to measuring event success and optimizing programs

• Comfortable with ambiguity and building programs from scratch in a fast-paced startup environment

Nice-to-haves:

• Experience running a flagship company summit or conference

• Background in B2B SaaS, fintech, or enterprise software marketing

• Experience with event marketing automation and CRM tools (HubSpot, Salesforce)

• Existing relationships in the finance or accounting community

• Experience building partner event programs or co-marketing initiatives

• Familiarity with Notion for project management

Success Metrics

Within your first quarters, you'll be measured on:

• Pipeline and revenue generated from all event programs

• Event ROI and cost per qualified lead

• Finance Forward Summit growth year-over-year (attendance, brand impact, sponsorship revenue)

• Quality and consistency of event execution (attendee satisfaction, NPS)

• Successful buildout of repeatable field marketing playbooks and systems

• Team performance and development of Field Marketing Specialist

Why Campfire

Campfire is building the future of enterprise finance—a modern accounting platform with the power of NetSuite and the ease of QuickBooks. Our reimagined general ledger automates revenue reporting, prepayments, and multi-entity consolidation. Our latest AI functionality, Ember AI, empowers finance teams to draft flux analysis, monthly reporting, and more.

You'll join a small, high-impact team that moves fast, thinks creatively, and cares deeply about doing great work. We offer the freedom to experiment, the support to grow, and the chance to make a real impact on how businesses understand and manage their financial data.

Our team works at Campfire HQ in the heart of the Financial District and in out of our satellite office in NYC.