Field Marketing Manager
Field Marketing Manager
Paris, France.
4-month Fixed Term contract (potential to extend)
Job Description
The Field Marketing Manager will be a hands-on and data driven strategic partner for field sales and business development teams, acting as a liaison between Corporate Marketing and the regional sales teams to build alignment and communication to achieve regional business goals, pipeline and revenue targets. The person in this role will create and execute on a marketing plan to support prospecting, lead & pipeline generation and closed revenue, as well as support customer marketing initiatives including the customer reference program and customer marketing programs. The candidate should have the ability to manage multiple projects simultaneously, with an eye for detail and a willingness to work together as a team to meet our deadlines and lead generation goals. The FMM has the ability to act as a spokesperson and a brand ambassador for our products and services (when necessary). The right candidate is someone who doesn’t just execute tasks across multiple projects but takes on full ownership and accountability for all the pipeline and revenue goals in the Northern Europe region.
The company offers a competitive market salary and a transparent bonus structure along with a package of benefits.
Your Focus:
Work in cross-functional teams and collaborate closely with sales, business development and others in planning, development, execution and measurement of field marketing activities.
Drive Regional Marketing Programs to support lead gen, prospecting, pipeline and revenue generation programs
Working with sales leadership to build and execute go-to-market strategy for the North European region.
Take full ownership and accountability of field marketing programs, including events, sponsorships, paid media, webinars, brand awareness campaign, online campaigns and more, to showcase customer success and demonstrate the value of the product to support customer retention and new customer acquisition.
Plan and align joint marketing with our key partners.
Facilitate and track lead distribution and follow up activities with sales and business development teams.
Track and report campaign metrics as well as overall ROI
Manage project timelines, quality, resources and budget to plan, which may include the management of external agencies
Ensure collaborative feedback from sales leadership is delivered back to global marketing to drive alignment of regional marketing investment to sales
Collaborate with regional and global marketing peers to plan, develop and execute local marketing programs.
Improve Marketing-Sales-Customer engagement by being the conduit for the region into Marketing (e.g. Corporate Marketing at HQ and Product Marketing), local priorities and advocacy, and providing field sales and customer/prospect feedback on company Marketing and Product initiatives
Deliver communication to the sales team regarding program information, updates, expected involvement and access to promotional materials
Work closely with regional and the global marketing team at HQ (Digital marketing, Product marketing) and cross functional peers to ensure relevant and accurate solution messaging is delivered across all events and campaigns.
Support and a facilitate customer marketing initiatives – including securing customer participation in regional and national marketing activities including press releases, case study write-ups, speaking sessions/presentations at company’s flagship events, participation in industry events/awards, etc.
Qualifications:
Education: Minimum Bachelor’s degree or comparable vocational education
8+ years marketing experience
Strong field marketing background and execution experience, preferably in the SaaS space
Fluent oral and written skills in English required
Knowledge of Enterprise Software Industry and B2B Go to Market processes and tactics
Experience in working within a customer focused sales environment with an understanding of sales channels and market segments