Field Marketing Specialist
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role
Motive is seeking a Field Marketing Specialist to support pipeline and revenue growth through high-impact regional programs across Mexico. This role is ideal for a highly organized, proactive marketer who excels at execution, thrives in a fast-paced environment, and enjoys partnering closely with Sales to bring field initiatives to life.
You’ll support the planning and execution of events, workshops, and localized marketing programs that engage prospects, educate customers, and strengthen Motive’s presence across key Mexican markets.
What You Will Do
- Support on-site execution of tradeshows, in-person and virtual events, workshops, and customer activations in partnership with the Sr. Marketing Manager Mexico.
- Manage event logistics to ensure a smooth, high-quality experience for attendees and internal teams.
- Assist in planning, coordinating, and delivering regional field marketing programs — including pre-event logistics, communication, vendor management, and post-event follow-up.
- Ensure programs align with Mexico’s regional goals and sales priorities.
- Partner with Sales, Demand Gen, Product Marketing, Marketing Ops, and external vendors to execute localized programs effectively.
- Provide updates, recaps, and coordination support to keep all stakeholders aligned.
- Draft clear program briefs, run-of-show documents, internal updates, and follow-up communications.
- Support the localization of assets and messaging to ensure relevance in the Mexico market.
- Contribute to workflow improvements, documentation, and scalable processes for Motive’s field programs in Mexico.
- Track and report on registration, attendance, leads, MQLs, new and influenced pipeline, and ROI.
- Use insights to help optimize and improve future programs.
- Support budget planning, quotes, invoices, and cost tracking.
- Manage sponsorship agreements with tradeshow organizers.
- Coordinate vendors and agencies for various event logistics, including booth construction, venue selection, catering, signage, swag, transportation, and shipments.
What We're Looking For
- 2–3+ years of experience in field marketing, demand generation, or B2B event execution — ideally in SaaS, logistics, or fast-growing tech.
- Success supporting events or field programs that contribute to pipeline and sales enablement.
- Familiarity with Salesforce, Marketo, Asana, Tableau, and/or 6sense.
- Strong project management and organizational skills with the ability to manage multiple deadlines.
- Creative and resourceful problem solver with a strong sense of ownership and bias for action.
- Clear communicator, comfortable drafting briefs, recaps, and stakeholder updates.
- Ability and willingness to travel 40% across Mexico to support regional activations.
- Required to be in the office 3 days per week to collaborate with local teams and support daily operations.
- Fluency in English is required
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.