Field Sales Representative – Southeast (Florida Major Market Preferred)

Location: Major metropolitan market in Florida (Miami, Tampa, Orlando, Jacksonville preferred)

Region: Southeast

Travel: Field-based with local and regional travel

Wellfit is transforming the dental industry through fintech innovation. We eliminate financial barriers between patients and providers by delivering modern payment, financing, and membership solutions that drive access to care and improve practice performance.

We are expanding our Southeast presence and are seeking a high-performing Field Sales Representative to build and scale a defined territory in Florida.

This is a true hunter role.

You will be responsible for building your territory from the ground up—prospecting, generating pipeline, closing new business, and expanding Wellfit’s payments platform across independent practices and multi-location groups.

We are prioritizing candidates with payments and merchant services experience who understand how to sell financial solutions into healthcare environments.

• Own and develop a defined Florida-based territory within a major metro market

• Build a strategic territory plan targeting high-opportunity practices and groups

• Establish market presence through consistent in-person engagement

• Prospect daily through outbound calls, in-person visits, networking, and referrals

• Identify and close net-new logos across independent practices and multi-location groups

• Conduct consultative discovery around payments, financing workflows, and revenue optimization

• Articulate value around merchant services, financing options, and payment workflow optimization

• Understand and position interchange, merchant pricing, underwriting, and approval processes

• Compete effectively against legacy financing and payment providers

• Maintain disciplined CRM hygiene and accurate forecasting

• Consistently exceed monthly and quarterly sales targets

• Report territory performance and growth strategy to leadership

• A proven hunter who has built territories before

• Experienced in payments, merchant services, or fintech sales (preferred)

• Comfortable operating autonomously in a field-based role

• Energized by prospecting and new logo acquisition

• Skilled at navigating practice decision-makers (owners, office managers, regional leaders)

• Results-driven and comfortable in a performance-based compensation model

• 5–7+ years of B2B field sales experience

• Payments / merchant services experience strongly preferred

• Experience selling into healthcare or dental is a plus, but not required

• Demonstrated history of exceeding quota

• Based in or willing to relocate to a major Florida metro

• Competitive base salary + uncapped commission

• Fully remote with field travel expectations

• Medical, Dental, Vision

• 401k with company match

• Unlimited PTO

Florida is a key growth market. This role will directly influence Wellfit’s regional expansion and competitive positioning in payments across the Southeast.