First Party Lead Content Planner

As a First Party Lead Content Planner at ThinkBait, you will be responsible for managing the workflow of social media content creation for a select number of brands. Working across our growing portfolio of life insurance brands, you will collaborate closely with the content creation team, including the Lead Social Media Content Creator and other content creators, to ensure the smooth prioritisation, scheduling, and delivery of content across multiple platforms. You’ll play a pivotal role in aligning business objectives with content production timelines, ensuring that briefs are clear, priorities are set, and deadlines are met, all while maintaining a balance between creativity and efficiency.

Key requirements:

• Content Workflow Management: Manage the end-to-end workflow for content production, from briefing through to final delivery. Ensure that all content briefs are clear, well-structured, and align with the broader marketing strategy.
• Prioritisation & Scheduling: Develop and manage a content production schedule, ensuring all tasks are properly prioritised based on business needs. You’ll allocate tasks to the content creation team and manage deadlines to ensure efficient delivery.
• Creative Brief Management: Work closely with the performance marketing team to collect and refine content briefs, ensuring that they contain all necessary information for the content creation team to execute effectively.
• Collaboration with Stakeholders: Act as the bridge between the performance marketing team and the content creation team, and stakeholders, ensuring consistent communication and alignment of content goals and timelines.
• Performance Monitoring & Feedback: Liaise with the performance teams to monitor the performance of social media content. Use performance insights to help refine future content briefs and guide the creative direction.
• Resource Allocation & Team Support: Ensure the content creation team has the bandwidth to deliver high-quality content by managing workloads and reallocating resources where necessary. Provide team members with clear direction on upcoming projects and ensure their efforts are aligned with business objectives.
• Optimisation & Scalability: Ensure that content creation processes are optimised for efficiency, continuously looking for ways to streamline workflows, manage time better, and scale production using AI-driven tools where applicable.
• Creative Quality Assurance: Ensure all content meets the necessary creative standards, reviewing content where necessary before submission or publication.

Qualifications

• Experience: Significant, demonstrable experience in social media content planning, project management, or a related role in digital marketing or content production. Experience managing creative workflows in a fast-paced environment is essential.
• Organisational Skills: Strong organisational abilities to manage multiple workflows, and deadlines simultaneously.
• Communication & Leadership: Exceptional communication skills, with the ability to work cross-functionally and influence various teams, including creatives, marketers, and senior leadership.
• Problem Solving: Ability to foresee potential challenges, bottlenecks, or issues in the content production process and implement solutions proactively.
• Tech-Savvy: Familiarity with project management tools (e.g., Trello) and knowledge of AI-driven content tools is a plus.
• Creative Understanding: Basic understanding of direct response marketing principles and creative design, particularly in the context of paid social media. Ability to identify what makes engaging content and provide relevant feedback to the team.
• Data-Driven Mindset: Experience working with performance data and using it to inform future content planning and optimisation strategies.
• Adaptability: Willingness to adapt quickly to changing priorities and shifting business needs, all while maintaining high levels of productivity and efficiency.