Games Marketing Lead
We’re looking for a Games Marketing Lead to join our award winning team in Middlesbrough (UK), home to the beautiful North Yorkshire coastline and countryside.
As a Games Marketing Lead at Double Eleven, you are responsible for defining and delivering the marketing strategy across Double Eleven’s publishing portfolio—from new game launches to ongoing live service support. You lead campaign development, player engagement, messaging, and creative content, ensuring each game is effectively positioned, supported, and communicated to its audience.
Reporting into the Publishing Operations Manager, you play a key role in aligning marketing activity with publishing milestones, live service content cadence, and overall delivery planning. You lead a small cross-functional team (community, content creation) and collaborate closely with development teams, creative vendors, and platform partners to drive engagement and visibility across the full product lifecycle.
You use marketing to support the full player lifecycle—from attracting new players to re-engaging lapsed ones and retaining existing communities through ongoing value and communication. You foster strong relationships with influencers and creators, using collaborative campaigns to grow audience awareness in authentic, community-driven ways.
Recently, we collaborated with Rockstar Games to bring Red Dead Redemption to the Nintendo Switch and PlayStation 4 as well as partnered with Obsidian Entertainment on Grounded: Fully Yoked Edition for Nintendo Switch and PlayStation 4 and 5.
Double Eleven is a place where our people come first. Our 400-person team proudly represents over 30 nationalities.
We strive to avoid crunch, we offer flexible working hours to allow you to truly enjoy work/life balance whilst making great games and any overtime is always planned, optional and paid.
We can support UK relocation and have both a dedicated People and Operation teams on standby to assist you.
On this occasion, we’re unable to sponsor a visa for this role.
What you’ll be doing
Strategic Marketing Ownership
- Define the marketing strategy, brand tone, and messaging pillars for each assigned title across its lifecycle.
- Develop and lead integrated marketing campaigns across owned, earned, paid, and partner channels.
- Build and maintain a marketing calendar aligned with development milestones, content updates, and platform promotional opportunities.
- Plan and coordinate the creation and timely release of trailers, key art, store assets, announcements, and patch comms.
Live Content & Engagement Planning
- Design and deliver campaigns that support new player acquisition, encourage returning players, and deepen engagement with the active community.
- Lead marketing efforts around live service content: seasonal events, timed challenges, and re-engagement campaigns.
- Ensure marketing and comms plans support sustainable live ops delivery and strong player engagement.
- Contribute to planning and evaluating in-game promotions from both a business and community perspective.
Team Leadership
- Manage and support two Community Managers and one Content Creator, ensuring consistent tone, brand alignment, and delivery of high-quality player-facing content.
- Provide guidance on platform-specific content, community engagement, and escalation processes.
- Champion knowledge sharing, feedback loops, and continuous improvement across the team.
Player Insight & Market Feedback
- Monitor community sentiment, player behaviour, and competitor activity to inform marketing and publishing decisions.
- Translate insights from player data, social listening, and market research into actionable recommendations.
- Share regular updates with the Publishing Operations Manager and development teams to support roadmap alignment and feature positioning.
Partner & Vendor Coordination
- Collaborate with platform partners on store presence, launch readiness, and promotional planning.
- Brief and manage external vendors (creative, PR, media, influencers) to deliver effective assets and activations.
- Develop and nurture influencer partnerships — from micro to established creators — focused on authentic, long-term collaboration that supports audience growth and sustained player engagement.
- Design influencer campaigns that go beyond paid activations, leveraging creator insights and communities to co-create meaningful content and amplify player reach.
- Ensure all assets meet tone, quality, and platform expectations.
Reactive Comms & Crisis Response
- Lead player-facing communication during outages, controversial updates, or emergent issues.
- Collaborate with operations and community teams on tone, messaging, and timing.
- Contribute to postmortems and embed learnings into future messaging and escalation strategies.
What we’re looking for
- Significant experience in games marketing, ideally across both new launches and live service titles (live service experience is critical).
- Demonstrable track record of authoring and leading integrated campaigns and cross-functional planning.
- Demonstrable track record of aligning marketing activity to new activations, reengagement of lapsed players and retention of existing player bases
- Experience managing and developing community or content-focused team members.
- Confident in interpreting player behaviour and sentiment to guide strategy and communications.
- Skilled in briefing and reviewing creative assets across formats and platforms.
Desirable
- Well-networked within the games industry, influencer communities, and/or platform ecosystems.
- Familiarity with platform promotional tools, storefront merchandising, or co-marketing.
- Experience working closely with development or production teams.
- Exposure to lifecycle marketing, player segmentation, or CRM tools.
Qualifications
- All relevant qualifications considered
What to expect
Working life at Double Eleven
- Start your day any time between 8:00am and 10:00am
- 35 working hours per week with a 1 hour lunch break (with the opportunity to flex down to 30 minutes or up to 2 hours)
- Opportunity to apply for hybrid working (up to 2 days working from home per week)
- 28 days annual leave (20 days annual leave + 8 days bank holiday)
- 1 day leave for your birthday and 1 day leave if you’re moving house
- Up to 10 days discretionary annual leave during our end of year break
- Potential for annual performance bonus
- 5 additional days annual leave for 5 years service and a further 5 days annual leave for your 10 years service milestone
- A brand new, state-of-the-art studio facilities that includes a market hall serving nutritious, subsidised meals, round-the-clock gym access, an auditorium and more
- Free breakfast options, juice, hot drinks and fruit
- Employee referral bonus (up to £2000!)
- Cycle to Work scheme
- Free game codes, game swag and merchandise
- Family-friendly leave available
- Christmas Saving Scheme
- Free parking
- Best-in-class tools and workflows so you can focus on creativity
Professional development and wellbeing
- Vitality Private Healthcare, discounts and rewards for you, your spouse and children (upon the successful completion of your 6 month probationary period)
- Access to mental health and wellbeing support via Plumm (includes 4 free video therapy sessions per month for both the employee and up to 3 family members aged 18+), unlimited text therapy, courses, meditations
- A personalised development plan with dedicated support tailored to your growth and goals
- Access to an accredited Academy providing professional qualifications (and access to 500 UK discounts and offers via TOTUM when registered as a student)
- A dedicated Workplace Experience team responsible for work environments, workplace and quality of employee life services to help foster collaboration, creativity and innovation
- In-studio wellbeing programmes and People team support
Team life
- Free activities via our Bus Tours programme (where on occasion, partners and children are welcome to join you)
- Many team events to celebrate team and game milestones
- Sponsored team activities including football, basketball, book club, movie club and more
- Opportunity to contribute to our internal Employee Diversity and Equality Network
Ways to reach us
If you have a general query or if you need support with your application and/or an alternative way to apply, please do not hesitate to contact our Talent team at jobs@double11.com